Lisa Johnston

Editorial Director

Author Profile

Lisa Johnston is the Editorial Director of CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

8/7/2024
Premium Hair Products Thriving Online: Circana
Most prestige hair sales are occurring online, and the trend has no indication of slowing.

Lisa Johnston
8/1/2024
How PepsiCo Is Working With Retailers to Decipher Gen Z Loyalty
As PepsiCo seeks to help retailers meet today’s new consumer demands, its window into the paradoxical Gen Z may crack their elusive loyalty codes.

Lisa Johnston
7/28/2024
Aldo’s AI Investments Include Celebrity Picks and Demand Forecasting
As part of its artificial intelligence exploration, Aldo has developed a demand forecasting machine learning model known as “Delphine” to help ensure inventory is available regardless of the channel, from in-store to TikTok Shop.

Lisa Johnston
7/24/2024
Reckitt Looks to Reshape Portfolio & Simplify Organizational Structure
Reckitt is streamlining its operating structure to focus on fewer brands with fewer executives.

Lisa Johnston
7/17/2024
P&G’s ChatPG Generative AI Tool Scaling Across Business
Procter & Gamble’s internal generative AI tool, known as ChatPG, has reached 30,000 users, as artificial intelligence upskilling becomes part of the company’s standard onboarding procedure.

Lisa Johnston
7/15/2024
Kraft Heinz Names Todd Kaplan CMO, North America
Todd Kaplan has been named chief marketing officer of North America at Kraft Heinz.

Lisa Johnston
7/10/2024
PepsiCo Getting Granular On Pricing to Recapture Sensitive Consumers
PepsiCo will re-examine pricing for certain segments of its portfolio and increase marketing investments as part of its efforts to woo value-seeking consumers.

Lisa Johnston
7/8/2024
How Colgate-Palmolive Is Bringing AI-Enhanced Scents to Retail
Colgate-Palmolive detailed how it’s having success in using artificial intelligence and predictive analytics to bring new product scents to shelves.

Lisa Johnston
7/4/2024
Mars Unwraps Eco-Innovation With Seaweed, Digital Twins & Consumer Nudging
Mars is building consumer cues into its marketing and advertising as part of efforts to advance its sustainability goals.

Lisa Johnston
7/2/2024
What Consumers Like (and Don’t) About Diageo’s Paper-Based Bottles
Diageo shared consumer sentiment toward its new Baileys Mini paper-based bottles, and the early findings were promising.

Lisa Johnston