Harry’s Teams for New Subscription Platform
DTC subscription trailblazer Harry’s is putting one of its core competencies in the hands of a new provider.
The men’s personal care brand that helped drive the pre-pandemic growth in grooming subscription services has inked a partnership with provider Recharge.
As part of this, the CPG’s full portfolio of brands, including Lume, Flamingo, and Mando, will all leverage Recharge's subscription platform.
Recharge also works with such consumer goods brands as Blueland, Hello Bello, Lola, Chamberlain Coffee, and Bobbie. Its platform is used by more than 20,000 merchants serving 100 million subscribers, according to the company.
Harry’s got its start in 2016 and now operates across the U.S., U.K., and Germany with more than 900 employees. The company was at one point set to be acquired by Edgewell in a $1.37 billion deal, but the plan was scuttled by the FTC.
It has reportedly filed for an IPO.
