D’ussé Launches First AR Filter Via QR-Enabled Experience
Cognac brand D’ussé has embarked on its biggest investment in tech experiences yet, according to the company. It has launched a curated set list that is accessible through a QR-enabled augmented reality experience.
The company partnered with Grammy-award-winning producer Hit-Boy for “The Set” initiative, allowing consumers to view AR DJ performances when they purchase a VSOP Holiday Gift Box.
D’ussé’s first endeavor with AR filters lets purchasers choose one of three cocktails from a menu to access an AR filter of Hit-Boy seemingly spinning a set from their homes. Users can toggle between the different cocktail offerings to switch between setlists and animations.
Consumers will be able to take photos to share on social media, as well as connect the sound to speakers.
"As a modern spirit, D’ussé has always aimed to push the preconceived notions around cognac," said D’ussé global VP of marketing Jennifer Pisciotta in a statement. "Music is core to our DNA, and this collaboration perfectly brings to life an innovative music experience that leverages technology.”
More AR and VR Use Cases in CPG
Brands have increasingly used virtual and augmented reality, especially within social media, to create interactive experiences in which consumers can continue to engage in a digital space.
For example, Italian fashion house Versace created a virtual try-on lens on Snapchat for its Versace Mercury sneaker collection, allowing users to test the footwear through AR tech, while also making the product available in a digital format for use with Bitmojis.
Additionally, Estée Lauder recently introduced a new virtual foundation tool through its Amazon prestige beauty shop, allowing consumers to find their preferred shade from 55 options for its Double Wear product and immediately add it to their shopping cart.
The technologies are also being used to introduce efficiencies in the CPG workforce. Last year, Hershey looked to help retailers better visualize merchandise by giving TSLs access to AR to generate an image on their tablet that showcases what the product would look like in a specific store location.
