Consumer Engagement

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Consumer Engagement

Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.

It’s clear consumption is looking very different than it did just months ago. The crisis has brought with it a reckoning for brands of all kinds, challenging industry leaders and startups alike to reach consumers who are mostly at — or close to — home.

While it’s unclear what the state of trick-or-treating will be this Halloween, candy companies are wasting no time in engaging consumers in brand-new ways this year. Ferrara is already tapping new tech in order to engage consumers during the scary season, including leaning into the rise of at-home and mobile gaming.  

Reckitt Benckiser will leverage Google’s technology to unify its data into a single source of truth and develop new consumer identification, journey and behavior capabilities.

Three experts discuss the proper strategic approach to consumer data management as well as the technological prowess that allows CGs to turn data into insight, and insight into action.

Apert shared with CGT how Mars Wrigley is leveraging data during the pandemic, the company’s ongoing commitment to diversity and inclusion, and how it’s reimaging Halloween with a new Treat Town digital experience.

The program is designed to keep employees engaged by making them a key part of the marketing that drives sales.

Less than a quarter of consumers trust ads on social media. What can brands do to ensure they are delivering substance to customers every single time?

A new study sheds light on the impact COVID-19 has had on the consumer products industry, which has had to endure unimagined marketplace disruptions and shifts in consumer behaviors during a time of crisis.

AB InBev selects VTEX to power global marketplace and POS functionality, facilitating contactless ordering and delivery in multiple markets across the globe.

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