Consumer Engagement

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Consumer Engagement

A collection of articles, case studies and other information that can help consumer goods companies develop better strategies for engaging with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.

Kellogg, Sam’s Club Leverage Instagram to Plug New Cereal

Walmart's warehouse club chain is getting an exclusive sales window for “Caticorn” cereal before the limited-edition SKU roll out to other retailers in March.

Foot Locker Buys into Sneaker Resales

The specialty athletic retailer has made a big investment in Goat Group, an operator of e-commerce marketplaces for sneaker resales.

The five-store pilot will employ the "SmartAisle" system from The Mars Agency to help shoppers select the best whiskey for their needs.

Take a closer look at how the Bolingbrook, IL-based retailer has bolstered its unique merchandising strategy, product assortment and in-store experience to better suit tomorrow’s shopper.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: IoT connectivity enabler EON Group.