Consumer Engagement

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Consumer Engagement

Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.

AB InBev selects VTEX to power global marketplace and POS functionality, facilitating contactless ordering and delivery in multiple markets across the globe.

Given the whirlwind of change grocery retail has experienced in 2020, CPGs and grocers are scrambling to gain insights as to how to best cater to shopper preferences in store.

In the first of a six-month virtual education series, the Consumer Brands Association kicked off its CPG Speaks webinar series with Jeff Harmening, chairman and CEO of General Mills. Here's a recap of what he had to say.

Google Cloud's suite of machine learning and analytics solutions are expected to help P&G drive decisions, provide connected experiences and advice.

The consumer goods giant is joining forces to bring a more personalized shopping experience to consumers with Alibaba Cloud’s AI and cloud-based technologies.

Tip of the spear technology with Converge Retail straight from the 2020 NRF Big Show floor.

Lululemon Athletica is acquiring in-home fitness platform provider Mirror for $500 million as it further builds out its digital experience offerings to consumers.

The economic shock of the COVID-19 pandemic will be felt by virtually all businesses across the world for years to come. For alcoholic beverage makers, the outlook is challenging.

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