Consumer Engagement

Press enter to search
Close search
Open Menu

Consumer Engagement

Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.

The campaign might have once been more fitting for April Fool’s Day, but it landed perfectly in today’s world of vaguely defined days.

The economic shock of the COVID-19 pandemic will be felt by virtually all businesses across the world for years to come. For alcoholic beverage makers, the outlook is challenging.

The Coca-Cola Company is teaming with Microsoft in the name of employee and customer engagement.

The 10th annual Global RepTrak ranks companies on how they’re perceived across seven factors. See which brand landed the No. 1 spot.

Anheuser-Busch InBev and Linden Lab are making moves to improve their customer acquisition strategies in the face of more complex buying journeys.

Digital transformation now isn't a one-and-done event, and it's certainly more than just a collection of data. To really effect change, an organization must embrace a purposeful mindset shift, and cognitive automation can lead the way.

Despite operating in a supremely uncertain environment, Levi’s anticipates the strength of its brand coupled with its digital investments will carry it through the coronavirus health crisis.

Brands must be ready for convenience to be redefined, local to go hyper-local, and tech to take the lead.

Air Wick Smart Diffuser

Reckitt Benckiser is leaning into the smart home category, which is expected to generate $2.76 billion in revenue by the end of this year.

Show More