Consumer Engagement

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Consumer Engagement

Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.

Path to Purchase Expo 2019 P2PX

Path to Purchase Expo Unveils New Format for 2019

Path to Purchase Institute's largest annual event returns this November with a new look, feel and more diversified programming.

Standout ‘Disruptor Brands’ Explain Their Journeys at CGSM 2019

The Consumer Goods Sales & Marketing Summit will teach attendees the strategic direction needed to become disruptive industry forces, and highlight the new technologies that can help them get there.

Take a look back at the top five in-store displays spotted at Walmart in July.

7-Eleven is kicking off football season by teaming with Keurig Dr Pepper's Dr Pepper to launch an augmented reality experience within the retailer's mobile application.

The dollar store chain is shinning a spotlight on a new private label brand of premium baby SKUs.

PepsiCo’s Mountain Dew gave Walmart an exclusive “Dewnited States Collection” augmented reality experience this summer, continuing a year of heavy focus on the key retail partner that has also included in-game incentives and in-store gaming opportunities.

As part of efforts to elevate the launch of its Special Delivery diapers at key retail partner Target, Kimberly-Clark's Huggies tapped Geometry to stage two experiential events in the retailer's home market.

Aldi is shining a spotlight on a new, ongoing program that highlights low-priced and deeply discounted SKUs. Items that are "Aldi Savers" are among the hard discounter's "lowest of our low prices," the retailer claims on its U.S. website.

Packaged in boxes depicting black-and-white photographs of parents and their babies against a bold black background, Kimberly-Clark's new Huggies Special Delivery premium diapers stand out in a category full of pastels, whites and soft colors.

Avocados from Mexico partnered with Walmart for a springtime educational program leveraging chatbot technology and the trade group’s research to drive sales across the category.

Jacque James

Our 11th annual report showcases the brand and retail executives who are leading and advancing the shopper marketing discipline at their companies.

Walmart began stocking Procter & Gamble's Native deodorant this year, adding an option to its lineup that is free of parabens and aluminum.

3M recently launched a mobile application for Android devices that lets users instantly capture, digitize and share Post-it Notes.

Petco for the first time is stocking shoes for humans as part of a cause-driven brand partnership with Skechers' Bobs from Skechers brand.

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