Consumer Engagement

This infographic takes you through an AI journey that highlights the significant obstacles companies face when looking to integrate the technology for hyper-personalization and pathways toward wins that bring consumers closer to brands.

Diageo brought together several consumer goods brands for an initiative that will help identify consumer trends and how they evolve.

A creative OOH campaign at select Kroger stores merges awareness and conversion outside the aisle.

Understanding important missions shaping today’s shoppers can help brands better anticipate consumer attitudes and behaviors in an environment defined by lasting disruption.

The company gains a clearer picture of how consumers discover and choose its products across customer channels.

The General Mills CEO said that GLP-1, although seen as a long-term structural headwind for CPG companies due to reductions in calorie consumption, provides opportunities for meeting consumers where they are.

Follow five clear steps to help you transform your content supply chain into a faster, smarter growth engine.

Consumers want more control over their online search experience, especially by turning off AI summaries.