Consumer Engagement

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Consumer Engagement

Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.

inMarket

P2PI Adds inMarket Loyalty Data to Retailer Profiles

Location data company inMarket is partnering with the Path to Purchase Institute to incorporate inMarket’s location-based loyalty and dwell time data into its members-only retailer profiles.

Self-Care Takes Over at CVS

The drugstore chain is honing its health-centric vision by expanding its assortment of wellness products with a focus on transparency and self care.

The future belongs to companies that can identify digital methods of creating compelling, personal, and robust customer experiences. 

Walgreens is stocking an exclusive “Mystery Flavor” of Pringles and hosting a related sweepstakes that awards $10,000 to one consumer who submits a receipt for the purchase of the 5.5-ounce SKU and also correctly identifies the flavor of chips inside.

L’Oreal’s ModiFace subsidiary has brought virtual try-on technology for lipstick to Amazon, removing a purchase barrier for cosmetics consumers seeking to discover their perfect shade online.

Target is enjoying an exclusive launch window for a new budget-friendly, digitally incubated clean skin care brand from Clique Brands.

Aldi is quietly testing curbside pickup through grocery delivery service Instacart.

Christine Nessen of Office Depot

Our seventh annual report recognizes more than 130 brand & retail executives who are making notable contributions in digital marketing.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: in-store analytics and activation platform Shopperception.

League teams with five brands and retailers to engage fans.

Rise’s editors found that while Amazon’s brick-and-mortar locations are aggressively leveraging product reviews, other retailers and brands seem to be only dabbling with the tactic in stores.

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