Consumer Engagement

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Consumer Engagement

Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.

Brands must be ready for convenience to be redefined, local to go hyper-local, and tech to take the lead.

Updated technology and marketing strategies led Ralph Lauren down a jolly path this holiday season.

The future of desserts is dairy-free, and Ben & Jerry’s is heeding the call.

Shinola tapped old-school designs to engage consumers in a new way during the most recent holiday season. The luxury watch, accessory and bicycle brand trialed the Picture Flap installation at its King of Prussia, Pa., location this past November and December.

It will take smart bets and consistency for brands to earn their consumers’ business and keep them coming back for more.

Tobacco giant Philip Morris is heeding to consumer preferences as its plots a smoke-free future.

Packaged goods companies need to build a deeper level of interaction with consumers through personalized offerings and improved omnichannel experiences. An effective product information management system can help.

How will the retail industry move forward? By applying cutting-edge solutions to longstanding challenges. A look at key themes and trends from this year's "Big Show."

A consumer goods industry now focused on building better shopping experiences shouldn’t underestimate the impact of delivering the right product, at the right price, on time.

Digital Shopper Engagement Solutions 2020

A comparison chart of 39 orgs providing digital solutions to help consumer goods companies connect with shoppers.

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Self-checkout systems help shoppers complete transactions in a more timely and efficient manner, fulfilling the grocer’s mission to improve the in-store experience.

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