Consumer Engagement

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Consumer Engagement

Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.

People to Watch 2019

Nominated by their respective companies’ representatives in the Path to Purchase Institute’s League of Leaders, these rising stars are making a name for themselves by doing work for their brands that is worthy of attention.

Brown-Forman uses chatbot to help consumers along the path to purchase.

The dollar store chain has updated its mobile application as it continues to deploy technology that complements a shopper's in-store experience.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

As I studied the value channel across a few prominent retailers, I couldn’t help but consider the impact this rapidly growing segment is having on major manufacturers and traditional retailers.

Hilary Carter likes to say she’s come full circle – at least to this point in her young career.

In a unique showcase at this year's Consumer Goods Sales & Marketing Summit (CGSM), attendees will be able to experience a variety of cutting-edge digital technologies.

Alyssa Raine Acting Walgreens CMO

The industry veteran will share how the drug retailer is transforming the path of its business this November at P2PX in Chicago.

The Rhode Island-based company outlined priorities largely centered around technology during its latest quarterly earnings call.

The grocer significantly expanded the availability of "Food Lion to Go" this summer as parent company Ahold Delhaize focuses on growing individually branded pickup and delivery services across banners.

Hannah Stewart started with E. & J. Gallo right out of college after meeting someone from the winery at an on-campus job fair.

The Consumer Goods Sales & Marketing Summit will teach attendees the strategic direction needed to become disruptive industry forces, and highlight the new technologies that can help them get there.

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