Consumer Engagement

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Consumer Engagement

Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.

Prime Day Breaks Another Record

This year’s Prime Day sales surpassed Amazon's 2018 Black Friday and Cyber Monday sales combined. The retailer also boosted loyalty during the massive two-day event.

Hershey Takes a Less Siloed Approach to Media Buying

At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands.

Petco went out of its way to participate in June Pride Month proceedings this year as inclusivity increasingly becomes a bigger part of brands’ and retailers’ marketing strategies.

The rapid expansion of blockchain is making it easier for business analysts to achieve operational efficiencies, create added value for their companies and enhance the customer experience.  

SnapDragon

SnapDragon, a global brand design firm, was created with Elle Morris’ acquisition of HMSDesign in Fairfield, Connecticut.

After a nearly three-year hiatus, Lowe's "Build and Grow" children's workshops are returning to stores.

Jergens selects Ahalogy

Kao USA chose Quotient's Ahalogy to be the social media agency for the Jergens Skincare brand.

Dollar General and Hershey Co.'s Reese's recently wrapped a sweepstakes awarding 10 grand-prize winners a year's supply of Reese's peanut butter cups each.

OMA 2019 Complete List Preview

Here is the complete list of 2019 OMA Award winners, announced at GlobalShop on June 27 in Chicago.

OMA Awards 2019

Each year, Shop! recognizes and honors retail displays that raise the bar and set merchandising and design precedents through its Outstanding Merchandising Achievement (OMA) Awards competition.

With its first foray into beauty ingestibles, the mass merchant is firmly positioning the products in the beauty category by stocking the collection on a dedicated endcap display.

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