Consumer Engagement

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Consumer Engagement

Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.

Commerce & Shopper Effie Awards Entry Deadlines Approaching

This year's program boasts a new name and several new categories to reflect the ever-evolving challenges facing consumer brands and retailers. 

Path to Purchase Expo 2019 P2PX

A Look Inside the Path to Purchase Expo Campus 2019

Marketers can find plenty of solutions to up their business at P2PI's largest annual event in November.

The brand is celebrating the Mexican holiday with an out-of-home campaign centered on a mural that springs to life through augmented reality.

In the post-digital era, hyper-personalized, instantaneous digital experiences will increasingly provide competitive advantage for consumer goods brands looking to deliver relevance at scale.

​​​​​​​Johnsonville brings patriotic campaign to grocers and mass merchants.

Mountain Hardware launched its first mobile app in June, leveraging augmented reality to help shoppers view the brand’s new line of technical gear at scale and virtually climb inside.

Path to Purchase Expo 2019 P2PX

We explain why P2PI's largest annual event brings together the sharpest consumer goods and retail talent.

Deb Monahan

This elite group of more than 175 marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.

More than ever, brands must continually keep up with technology to stay close to consumers.

The formula for success at 162-year-old Klein Tools includes a mobile-first marketing strategy, a strong micro-influencer campaign, and a sales-driving digital photography partnership.

The dollar store chain has updated its mobile application as it continues to deploy technology that complements a shopper's in-store experience.

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