Consumer Engagement

Nestlé Purina is scaling its single-sign-on (SSO) digital solution to provide an info hub for pet owners and a valuable source of consumer data for Purina.

An AI hippo developed for Unilever’s U.K.-based Lifebuoy brand is providing personalized lessons in handwashing to kids around the world.

Non-alcoholic beverage brand Tost Beverages is running a digital, AI-powered marketing activation to engage consumers during the holiday season.

Learn how companies such as Bic, Kraft Heinz, Unilever, Nike, and Kimberly-Clark are focusing on consumer-centric approaches, external and internal collaboration, agile software development, and more to achieve standout product innovation results.

Sally Lyons Wyatt, global EVP and chief advisor for consumer goods and food service insights at Circana, recently shared details with CGT about ongoing consumer behavior changes (with a focus on food sales) and how shoppers are being influenced by changing economic pressures, technological advancements, and a heightened focus on value and convenience.

The Estée Lauder Companies has long been a pioneer in using AI, and they’re now breaking new ground with their in-house Beauty Trends platform. In this episode, we’re talking with Raheel Khan, SVP of foresight and growth Intelligence, about how it helps them stay ahead of today’s consumer preferences.

PepsiCo CCOs Cara Keating and Bryan Santee share how the CPG is doubling down on using shopper insights to inform product innovation and forge stronger consumer connections.

Note to brands: Consumers are pretty forgiving when it comes to companies trying new tech-enabled retail experiences, indicating a prime opportunity for a few risky dice rolls.