Consumer Engagement

Loyalty isn’t what it used to be, and today’s consumers demand more than just points and perks.

Learn how the company must carefully balance consumer needs with volatility-proof decision-making.

The company is participating in an early pilot that allows it to create interactive, diverse consumer profiles with simulated conversations so it can test ideas in real time before moving on to human focus groups.

This infographic takes you through an AI journey that highlights the significant obstacles companies face when looking to integrate the technology for hyper-personalization and pathways toward wins that bring consumers closer to brands.

Diageo brought together several consumer goods brands for an initiative that will help identify consumer trends and how they evolve.

A creative OOH campaign at select Kroger stores merges awareness and conversion outside the aisle.

Understanding important missions shaping today’s shoppers can help brands better anticipate consumer attitudes and behaviors in an environment defined by lasting disruption.

The company gains a clearer picture of how consumers discover and choose its products across customer channels.