Consumer Engagement

The impacts of COVID-19 on the beauty industry are still being felt and personal care brands must invest in keeping up with new trends, according to NielsenIQ’s Global Beauty Innovation Report. Get more findings.

Unilever launched the pilot program through the Pond’s Skin Institute in partnership with health care and beauty care chain Watsons in the Phillippines. Get more details.

As marketers navigate a variety of retail media networks (RMNs), here are four ways to extend their impact.

Companies like Versace, Chanel, Gucci, Burberry, Ralph Lauren, and Giorgio Armani are among the companies that have unlocked ways to keep consumers engaged through innovative marketing activations and personalization techniques.

Learn how companies like Coty, Kraft Heinz, Kenvue, WK Kellogg, Molson Coors, and Tapestry are adapting to today's consumer needs.

Mondelēz International, via its Oreo brand, and The Coca-Cola Company have teamed up for a new marketing activation incorporating QR code technology and Spotify personalization.

As PepsiCo seeks to help retailers meet today’s new consumer demands, its window into the paradoxical Gen Z may crack their elusive loyalty codes. 

Download for a snapshot of the trends and evolving demographics shaping consumption, loyalty, and purchase decisions, as well as examples of how brands are investing to adapt.