Consumer Engagement

CPG companies are no strangers to managing market disruptions, but will the rise of GLP-1s end up being just another consumer behavior headwind for CPG leaders to manage? Or is it the precursor to a much larger paradigm shift across the industry landscape?

Mindful snacking is on trend. While it’s not necessarily driven by the increasing usage of GLP-1 medications, CPGs are keeping an eye on both of these consumer behaviors and catering to the wellness-aware crowd.