Consumer Engagement

As PepsiCo seeks to help retailers meet today’s new consumer demands, its window into the paradoxical Gen Z may crack their elusive loyalty codes. 

Download for a snapshot of the trends and evolving demographics shaping consumption, loyalty, and purchase decisions, as well as examples of how brands are investing to adapt.

Bag and luggage brand Vera Bradley is undergoing a rebranding in order to reinvigorate the business and restore brand relevance.

PepsiCo will re-examine pricing for certain segments of its portfolio and increase marketing investments as part of its efforts to woo value-seeking consumers.

Mars is building consumer cues into its marketing and advertising as part of efforts to advance its sustainability goals.

Companies like Kraft Heinz, General Mills, Nestle, and Helen of Troy are just a few examples of consumer goods manufacturers that have implemented targeted consumer strategies to help flip the value narrative and restore brand loyalty.

Beauty brand e.l.f. is bringing a limited-edition, physical product to the virtual world for purchase.

Serving as the world’s largest generation, Gen Z-ers are just about ready to take their rightful place on the purchase power throne.