Consumer Engagement

Learn how Ulta Beauty is leveraging consumer data in order to stand out in a sea of loyalty programs.

As part of its efforts to lean more heavily into social media, Edgewell Personal Care wants to connect with beauty consumers while reinforcing realistic beauty standards.

Unilever is partnering on a pilot program that will allow consumers to have ice cream delivered via a fleet of Robomarts — branded vans stocked with products from companies such as Ben & Jerry’s, Breyers, Good Humor, Magnum ice cream, and Talenti.

The importance of developing a strategy that fosters consumer communities and differentiates between v-commerce and e-commerce.

Learn how they implement modern strategies to overcome unprecedented obstacles related to first-party data and privacy to create a thriving, consumer-focused business flush with deep behavioral insights.

Innovation is back in beauty after a tumultuous few years.

We’re digging into the metaverse and what it might actually mean for retailers and consumer goods.

Rule No. 1 of the metaverse? Not everything is actually the metaverse.