Retail media may best be described as a phenomenon -- one that's sweeping across the consumer goods industry and ushering in vast opportunities. At this years’ Consumer Goods Sales & Marketing Summit, both CPG and retail execs will take the stage to dig into both its promise and its very-real challenges.
Sid Swaroop, general manager for the retail media network and personalization business of Bed Bath & Beyond, will team up with leading marketing experts to uncover how CGs and retailers can work together to maximize success, personalize their offerings, and optimize future media opportunities.
Taking place on Friday, Oct. 28, the Betting on Future Media panel will feature perspectives from both sides of the same coin. Swaroop will be joined by Abhishek Ahluwalia, global e-commerce director, commercial strategy and growth at Mondelez, and Jamie Schwab, head of digital strategy, media and measurement and Church & Dwight.
More On Sid Swaroop
Swaroop has spearheaded data-driven digital and marketing initiatives in various consumer-facing transformation programs. He started out at Procter & Gamble and has since worked across the consumer, media and finance sectors, serving as a subject matter expert and consultant to McDonalds, SC Johnson, Lululemon, Alticor, Verizon, T-Mobile and many more.
More About The Event
The possibilities are truly endless when it comes to reaching consumers today, and focused on future media strategies, the panel aligns strongly with CGSM’s 2022 theme, Everywhere Commerce. The three-day event will explore how CG brands across the board are continuing to boldly experiment in their quest to reach customers wherever they are.
The most successful retail media strategies meet consumers where they are. In the current hyper-competitive landscape, leading edge CG companies are hitting their stride when it comes to positioning their brands, using data-driven insights and a roster of different technologies to pinpoint and address their customers’ needs, all of which will be tackled at the Summit.