Maia Jenkins
ARTICLES BY THIS AUTHOR
- 12/16/2024
5 Consumer Goods Companies Harnessing Next-Gen RGM
Here’s a close look at five CPGs successfully harnessing RGM to stay ahead of the curve and hit a bullseye (almost) every time. - 12/9/2024
How CPGs Like Unilever, Clorox, and Kenvue Are Working to Operationalize Sustainability Mandates
This roadmap explores how sustainability is an ongoing practice, supported by data-driven metrics, and how technology can help progress reporting techniques to keep the momentum around circularity initiatives. - 5/12/2024
One-Strike Game: How Molson Coors, Nestlé Purina, PepsiCo & Sephora Foster Cultures of Data Collaboration
Data-centricity and effective collaboration within CPG and retail involve prioritizing people and building a community around data initiatives. - 5/8/2024
How CPGs Can Unlock the Power of Personalization Through Data Clean Rooms
It's important to consider how the past is influencing the now and the next, especially when it comes to placing bets on business decisions. - 3/20/2024
How Fresh Market CMO Kevin Miller Boosts Consumer Conversions With Live Video Commerce
Learn how The Fresh Market transformed from reportedly “the worst company in America” to a thriving business with a highly engaged video commerce strategy. - 3/12/2024
Tech Transformation Video: AllSaints’ James Reid Talks Innovation, Personalization, and Unified Commerce
James Reid, chief innovation officer at AllSaints, discusses the fashion brand’s approach to personalizing the customer journey and blending the lines between brick-and-mortar and digital experiences. - 3/12/2024
Tech Transformation Podcast: AllSaints' James Reid on Endless Engagement Opportunities with Mobile Apps
In this episode of Tech Transformation, AllSaints' chief innovation officer, James Reid, discusses the development of the brand's consumer app and the creative ways the brand is interacting with the highly-engaged consumers that this channel provides. - 3/11/2024
Huggies Pilots Waste-To-Energy Diaper Collection Program
Some parents in Boston will soon have the option to offset the environmental impact of their baby’s used diapers, as part of a new Huggies pilot aimed at diverting landfill waste. - 3/7/2024
Tapestry Takes Data-Driven Approach to Customer Identification
The home of Coach, Kate Spade, and Stuart Weitzman is refining and expanding its recognition strategies, with a focus on shopper identification and customer movement technology. - 3/6/2024
PepsiCo’s Seth Cohen to Join P&G as Global CIO Following Vittorio Cretella's Retirement
P&G has named its new global CIO following Cretella's retirement announcement. Cohen will join the company in April and take up the role of CIO in June.
