ARTICLES BY THIS AUTHOR
- 2/21/2024
Kraft Heinz Sits RGM at the Heart of New Growth Strategy
Kraft Heinz is embarking on a new growth trajectory, focusing on strategic revenue management and brand enhancement to connect more meaningfully with consumers worldwide. - 2/19/2024
General Mills' Big Data Science Bets Pay Off
General Mills' work to strengthen and elevate its digital foundation is already paying off as the company becomes more adept at forming data-based consumer connections and modernizes its supply chain. - 2/15/2024
Guess and WHP Team up To Acquire Rag & Bone
Guess is making the first acquisition in its history. Get the details. - 2/12/2024
Goof Off Maker WM Barr Adopts Revenue Intelligence Technology
WM Barr, home of brands Goof Off, Klean-Strip, DampRid, Mold Armor, and Citristrip, is tapping the revenue intelligence tech to identify sales opportunities and bolster retail partnerships. - 2/12/2024
Brown-Forman Shuffles Marketing Leadership Team for Whiskey Brands
Mark Bacon was named managing director of Jack Daniel’s Brands, and Mia Simpson Culp was named managing director, Woodford Reserve and Old Forester. - 2/8/2024
Mattel Taps Christopher Farrell As Executive Vice President and Chief Strategy Officer
Mattel has named former Ahold Delhaize exec, Christopher Farrell its newest executive vice president and chief strategy officer, effective immediately. - 2/8/2024
General Mills Testing MillsChat Generative AI Internal Assistant
General Mills is building an internal generative AI app, known as MillsChat, designed to boost innovation and foster collaboration among employees. - 2/5/2024
Spanx Promotes Cricket Whitton to CEO
Whitton succeeds Kim Jones as CEO, who left the company in July 2023. - 2/5/2024
Michael McGoohan Joins Solo Brands as Chief Growth Officer
Outdoor living company, Solo Brands, has appointed Michael McGoohan to the newly created position of chief growth officer and executive vice president, effective immediately. - 2/1/2024
Amazon Debuts New AI-Powered Shopping Assistant, Outlines Broader Gen AI Ambitions
The company announced it would be rolling out a new artificial intelligence assistant for shopping called Rufus – one of many AI-driven projects and initiatives Amazon says it has in the works.