ARTICLES BY THIS AUTHOR
- 12/11/2023
PepsiCo Aims To Boost Brand Engagement Via Sam's Club's Retail Media Video
The consumer goods giant is set to leverage new full-funnel video advertising technology from Sam's Club retail media platform, MAP. - 12/11/2023
La-Z-Boy Implements Integration Platform for Enterprise-wide Data Sharing
The furniture company has put in place a new data integration platform aimed at breaking down silos and enhancing decision-making throughout the business. - 12/7/2023
General Mills Unveils Key Leadership Changes in Line With Brand-Bolstering Enterprise Plan
The appointments are part of the company’s enterprise strategy, Accelerate, which focuses on brand building, targeted innovation, and increased investments in growth initiatives. - 11/30/2023
Collaborative Strategies For Uncertain Times: A Look Into Suntory’s Data-Fueled Pricing Tactics
Jonathan Plows, channel director at Suntory Beverage & Food GB&I, shared how the UK’s third largest soft drinks manufacturer is taking the approach of a collaborative pricing strategy with retailers, consumers, and third-party partners. - 11/28/2023
Tech Transformation Podcast: Ball Corporation's Predrag Ozmo Talks Packaging, Sustainability, and Value Chain Mobilization
Learn how Ball Corporation is driving meaningful change in the packaging world through targeted, action-driven commitments that balance innovation with sustainability. - 11/28/2023
Tech Transformation Video: Ball Corporation’s Predrag Ozmo On Sustainable Packaging Innovation
Predrag Ozmo, director of sustainability at Ball Corporation, discusses how the company is collaborating with partners to mobilize value chains, drive decarbonization, and measure and improve the sustainability of aluminum packaging. - 11/27/2023
Peloton Leverages AI-Powered Workload Prediction and Automated Resource Optimization Tech
Peloton is intensifying its commitment to AI-driven solutions, focusing particularly on workload prediction and automated resource optimization. Learn more. - 11/21/2023
Jones Soda Taps Former Kellogg Exec Jerry Goldner As New Chief Growth Officer
The craft soda brand, known for its unique marketing and consumer engagement style, has named CPG industry veteran Jerry Goldner its latest chief growth officer. Learn more. - 11/20/2023
Pandora Elevates Business Planning and Merchandising Infrastructure
Jewelry giant Pandora is investing in integrated business planning technology to enhance its global digital transformation initiatives. - 11/15/2023
Mars Set to Purchase UK Chocolate Brand Hotel Chocolat
Mars is making moves to purchase Hotel Chocolat, a high-end British chocolatier and retailer. Learn what the acquistion could mean for both companies.