Consumer Engagement

AI-Driven Customer Service Requests From Autonomous Agents To Drastically Increase, Says Gartner
Much of the focus on artificial intelligence’s impacts on customer service has been on increasing efficiency by having bots address basic questions, but AI agents are set to become much more autonomous, able to handle complex tasks on their own, according to Gartner.
The Impact of Expanded GLP-1 Accessibility on the CPG Landscape
CPG companies are no strangers to managing market disruptions, but will the rise of GLP-1s end up being just another consumer behavior headwind for CPG leaders to manage? Or is it the precursor to a much larger paradigm shift across the industry landscape?

PepsiCo, Hershey, Mondelez Say Mindful Snacking on Trend as Consumers Prioritize Health & Wellness

Mindful snacking is on trend. While it’s not necessarily driven by the increasing usage of GLP-1 medications, CPGs are keeping an eye on both of these consumer behaviors and catering to the wellness-aware crowd.
Church & Dwight Maps Out AI-Fueled Marketing Strategy

Church & Dwight is doubling down on its digital-first strategy while strategically weaving in AI to complement its marketing efforts. Learn more.
Zicam and Vicks Win Over Cold Medicine Shoppers, But Loyalty Lies With Price and Symptom Relief: Report

The cold medicine market has proved to be a difficult landscape to gain market share in as consumers prioritize symptom relief over brand loyalty. Learn more.
How Mondelez Is Using Data to ID Emerging Trends for Product Development

Lori Herman, consumer insights lead at Mondelez, shared details about the company’s product development approach, which includes maintaining a pulse on ongoing and emerging shopper trends.
Personalization in CPG: Empowering Connections Through Trustworthy Data

Explore how personalization, AI, sustainability, and data privacy are reshaping CPG strategies and why trusted data is essential for success.
Consumers To Value Transparency and Digital Shopping Tools in 2025: Acosta Group

Consumers are still craving value, but what that means may be shifting as we head into 2025. Get details about upcoming shopping trends.
Nestlé Purina Growing Consumer Digital Ecosystem With SSO

Nestlé Purina is scaling its single-sign-on (SSO) digital solution to provide an info hub for pet owners and a valuable source of consumer data for Purina.
Unilever Hits Up AI Hippo for Lifebuoy Brand Engagement

An AI hippo developed for Unilever’s U.K.-based Lifebuoy brand is providing personalized lessons in handwashing to kids around the world.

AI-Driven Customer Service Requests From Autonomous Agents To Drastically Increase, Says Gartner

The Impact of Expanded GLP-1 Accessibility on the CPG Landscape

PepsiCo, Hershey, Mondelez Say Mindful Snacking on Trend as Consumers Prioritize Health & Wellness

Church & Dwight Maps Out AI-Fueled Marketing Strategy

Zicam and Vicks Win Over Cold Medicine Shoppers, But Loyalty Lies With Price and Symptom Relief: Report

How Mondelez Is Using Data to ID Emerging Trends for Product Development

Personalization in CPG: Empowering Connections Through Trustworthy Data

Consumers To Value Transparency and Digital Shopping Tools in 2025: Acosta Group

Nestlé Purina Growing Consumer Digital Ecosystem With SSO

Unilever Hits Up AI Hippo for Lifebuoy Brand Engagement