Consumer Engagement

The Henkel Experience Center (HEC) serves as an interactive platform for myriad functions and stakeholders in the global company, and it’s become an integral part of its growth mission. Get a look inside.

With an assortment of tech-powered offerings now available to enterprises willing to step outside the box, CG companies are learning to prevent loyalty burnout with efforts that immerse consumers into the world of the brand, tapping into technologies like augmented reality, virtual reality, and artificial intelligence.

Trust, transparency, and reputation are more than marketing buzzwords. There is real demand for instantly accessible, accurate information about your products, and a well-defined transparency strategy is essential for meeting the needs of consumers. Download this essential guide for CPG manufacturers and retailers in an ever-evolving landscape.

Nike is letting its consumers take the reins, poised to capitalize on a customer-driven omnichannel approach that’s backed by ongoing supply chain strengthening and increased digital capabilities.

TikTok is reshaping the world of social commerce, introducing shoppable content to its platform and leveraging the power of influencer marketing.

Learn how beauty companies are evaluating the best use of generative AI across a broad range of use cases for advertising and marketing.

In this webinar transcript, Zach Horton, senior director of logistics, supply & demand planning delves into Ember’s journey to building a future-proof global e-commerce business and the role of integration in facilitating a seamless consumer experience.

E.l.f. Beauty’s loyalty program is feeding its massive digital growth, with the beauty company’s loyalty members driving nearly 80% of sales on its e-commerce site.