Digital Marketing

DTC's Shifting Fit in the Consumer Insights Puzzle
To understand how DTC fits into today’s evolving consumer goods landscape, CGT drew together the latest research and perspectives from thought leaders to see where leading-edge brands are placing bets to gather actionable insights and get as close as possible to the needs of consumers.
DTC’s Evolving Role in Building Privacy-Led Consumer Experiences
DTC provides a unique channel for CGs to personalize experiences and gather zero and first-party data without unnerving consumers or running afoul of ever-shifting privacy laws. In this Q&A, Khurram Moiz, principal customer success manager, consumer goods at BlueConic, outlines some of the opportunities provided by direct-to-consumer models.
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Coca-Cola Goes Local In Digital Marketing Pilots

Coca-Cola’s new marketing model is bearing fruit thanks to localized efforts, according to CEO James Quincey, who provided a lineup of examples in which the company’s tech-infused pilots and experiments had resulted in increased retail sales and consumer engagement.
How SVP Worldwide Brand PFAFF Is Elevating DTC and E-commerce Efforts

Learn how the redesigned website will enable PFAFF to take a swing at direct-to-consumer and expand e-commerce in North America.
What ‘Digital First’ Means for Church & Dwight

Church & Dwight’s acquisition of the category-disruptor Hero brand is exceeding expectations, as the century-plus-old consumer goods stalwart continues a digital evolution that includes taking all employees along for the ride.
ChatGPT, TikTok & DraftKings: 4 CPGs Getting Creative for Super Bowl 2023

These are the four standout brands that are supplementing their Super Bowl commercials with engaging, digitally-focused campaigns.
General Mills Sees ‘Incredible Returns’ From First-Party Data Investments

General Mills’s investments in acquiring first-party data continue to pay off as the consumer goods company builds out its connected commerce strategy.
How Mars and Constellation Brands are Advancing DEI

Consumers increasingly want to know that the brands they buy from are committed to advancing diversity, equity, and inclusion. Here are five ways brands like Mars are making DEI more than a marketing initiative.
How Haleon Uses Zero-Party Data to Build Interactive Consumer Experiences

Today's consumers are demanding more personalized digital experiences, but are increasingly reluctant to share the data that enables such experiences. Healthcare company Haleon has found a unique way to navigate this challenge.
The Art and Science of Loyalty Requires a Happy Marriage With Consumers

Success is no longer measured by individual products and sales, or about collecting, analyzing, and exploiting consumer data, but the need to provide a 360-degree view of both products and experiences that keep consumers returning to a brand.

DTC's Shifting Fit in the Consumer Insights Puzzle

DTC’s Evolving Role in Building Privacy-Led Consumer Experiences

Coca-Cola Goes Local In Digital Marketing Pilots

How SVP Worldwide Brand PFAFF Is Elevating DTC and E-commerce Efforts

What ‘Digital First’ Means for Church & Dwight

ChatGPT, TikTok & DraftKings: 4 CPGs Getting Creative for Super Bowl 2023

General Mills Sees ‘Incredible Returns’ From First-Party Data Investments

How Mars and Constellation Brands are Advancing DEI

How Haleon Uses Zero-Party Data to Build Interactive Consumer Experiences

The Art and Science of Loyalty Requires a Happy Marriage With Consumers