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Coca-Cola Goes Local In Digital Marketing Pilots
Coca-Cola’s new marketing model is bearing fruit thanks to localized efforts, according to CEO James Quincey, who provided a lineup of examples in which the company’s tech-infused pilots and experiments had resulted in increased retail sales and consumer engagement. -
How SVP Worldwide Brand PFAFF Is Elevating DTC and E-commerce Efforts
Learn how the redesigned website will enable PFAFF to take a swing at direct-to-consumer and expand e-commerce in North America.