New Product Launches

See some leading trends identified at the Sweet & Snacks Expo.

As shopper preferences quickly shift, consumer goods companies are battling at the shelf for relevancy, and as a result, they’re seeking out partnerships that bring consumers into new categories and experiences.

The company is currently in beta testing with consumers, through which it garners insights from real-world use around the end-to-end product experience, including unboxing, brewing performance, taste, and aroma.

Reckitt has set its sights on accelerating artificial intelligence-powered innovation through 2027 as part of wider Fuel for Growth organizational targets.

Kraft Heinz is driving increased innovation as a percentage of sales (up 1.6% in 2022 to almost 3% in 2024) — largely attributing this growth to its Agile@Scale strategy.

Artificial intelligence has been embedded at nearly every step of product development, from product blueprint to computational design to 3D prototyping. For many consumer goods companies, the timeline from ideation to ready-to-market or pilot periods has shortened as a result.

Pre-seeding social media influencers with early products is seen as key to DTC growth.

Lori Herman, consumer insights lead at Mondelez, shared details about the company’s product development approach, which includes maintaining a pulse on ongoing and emerging shopper trends.