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New Product Launches

A collection of news, articles and other featured content about New Product Launches.

Sam’s Club Gains Ground in Pet Category

Walmart-owned Sam’s Club has been expanding its pet product assortment, most recently launching The Pioneer Woman dog treat line exclusively at the warehouse club and its parent company.

Self-Care Takes Over at CVS

The drugstore chain is honing its health-centric vision by expanding its assortment of wellness products with a focus on transparency and self care.

Target is enjoying an exclusive launch window for a new budget-friendly, digitally incubated clean skin care brand from Clique Brands.

Walgreens staged a “house party” in a Chicago loft this month to show how its wide assortment of private label items can fit into a shopper’s home and everyday life.

Just as the cannabis and CBD (or cannabidiol) industries are really ramping up, CVS/pharmacy is getting in on the hype by rolling out CBD topicals to more than 800 stores spanning eight states.

Drumming up excitement for the May 10 theatrical release of Warner Bros.' Pokemon Detective Pikachu, Pokemon Co. has launched a mobile application that lets gamers collect digital and in-game rewards at select Target stores.

Dollar General has added a budget-friendly, premium-quality cosmetics line to its private label assortment.

Target tied in to the Feb. 8 theatrical release of Warner Bros. Entertainment's The Lego Movie 2: The Second Part by stocking exclusive licensed merchandise and staging an in-store scavenger hunt.

Target is shining a spotlight on its assortment of organic and plant-based milk.

Best Buy is continuing to transform its business and in-store experience with the addition of digital price labels to 240 stores.

CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.

Best Buy took promoting Nintendo's recently released Super Smash Bros. Ultimate video game for Nintendo Switch to the next level, offering early-access demo events as well as opening early for the launch.

How does a brand spotlight a line of new premium teas at a retailer that doesn’t heavily promote the brew in stores?

Albertsons Cos.' Jewel-Osco is tying in to the Nov. 9 theatrical release of "The Grinch" by stocking a slew of licensed, limited-edition merchandise including exclusive pajama pants.​​​​​​​

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