New Product Launches

The Zero-Based Approach: Welch's Christine Kwiat on Fueling Product Innovation

Whether it’s right-sizing the staffing or knowing the magic question to get the necessary resources, the potential for a product launch misstep is vast, and learning from previous wins and losses is essential.
Make the Most of Every Product Launch

Successfully developing and launching new products is vital to CG growth, but unfortunately nearly 40% fail to meet pre-launch projections. Find out why and how your new product approach ranks against your peers.
Successful Product Introduction Requires a Structured Approach

Effective new product development requires a structured approach from ideation through launch. Benchmark your processes against your peers and learn how a infusion of technology can give you a leg up.
Make Every Product Launch a Success: A Conversation with Welch's VP of Innovation

In this exclusive CGT webinar, Christine Kwiat, Vice President of Innovation for Welch’s, and Brad Eby, CPG Director of Business Development for Sopheon, will examine this new research.
9 Steps to Build an Adaptive, Post-Covid Enterprise

The traditional rule book has largely been tossed out, and CGs are deploying new strategies to drive and sustain their businesses, according to a sneak peak at some must-read industry research.
Hormel Foods to Partner for Better Meat

This partnership is the latest effort into plant-based products by Hormel Foods.
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From Innovation to Profit: New Product Development Strategies for CPG

Inefficiencies in R&D and NPD practices can mean the difference between a profitable, predictable innovation engine and a string of underperforming laggards that drain revenue and resources.
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The 4 Key Imperatives for Consumer Goods Manufacturers

The evolving global market post-pandemic has created unique challenges for consumer brand manufacturers. They search for ways to stay agile while adjusting to market trends. As brand loyalty declines, consumers gravitate to customizable products, creating a greater need for product flexibility.
Delivering on First Impressions: How PROOF Handles the E-Com and Logistics of Ice Cream

For CEO and co-founder Jenn Randall-Collins, the idea for a boozy treat came about when she discovered a family recipe for alcohol ice cream that was passed down for generations. But one mishap in the supply chain means melted treats and unhappy consumers.
Nestle and Starbucks Extend Collaboration

Starbucks and Nestlé are extending their collaboration to bring new product innovations to several markets.
Meet Mars Wrigley’s First AI-Developed Dessert

Mars Wrigley UK has teamed with Google in the name of better baking.
Sephora Relaunches Brand Incubator Program

Sephora has announced the eight selected brands who will participate in the retailer’s 2021 Accelerate incubator program, which for the first time ever features a cohort comprised exclusively of founders of color.

A collection of news, articles and other featured content about New Product Launches.