New Product Launches

Meet Mars Wrigley’s First AI-Developed Dessert

Mars Wrigley UK has teamed with Google in the name of better baking.
Sephora Relaunches Brand Incubator Program

Sephora has announced the eight selected brands who will participate in the retailer’s 2021 Accelerate incubator program, which for the first time ever features a cohort comprised exclusively of founders of color.
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How Prescriptive Analytics Provides A Roadmap To Your Revenue Target

Prescriptive analytics uses the data your business has on hand — no matter how much or how little that may be — to optimize strategy. Now is the time to begin using prescriptive analytics in your business to remain competitive even in uncertain market conditions — better, faster answers.
PepsiCo Forms Joint Venture With Beyond Meat

PepsiCo is forming a joint venture with Beyond Meat to take on the growing plant-based food market.
Streamlining Product Launches to Deliver Against Today’s Pressures

This roadmap lays out a blueprint CGs can follow to deploy and leverage a DAM platform for new and more seamless product launches.
How CG Brands Can Use Digital Shelf Data Analytics to Sell More Online
Ocean Spray’s New B1U Brand Tapping Into Holistic Health Trends

Ocean Spray Cranberries has launched a new beverage brand that wants to help consumers make healthier nutrition choices.
Rubbermaid Rethinks Thanksgiving Leftovers in New Campaign

Rubbermaid is taking a different product innovation tack for a different kind of Thanksgiving.
Case Study: How to Launch a New Brand During a Pandemic

Learn how 8 Track Foods was able to launch on the brink of the COVID-19 pandemic and still secure a deal with Whole Foods Market.
Unilever Adds to its Portfolio of Purpose-Driven Brands

Liquid I.V. provides a 360-degree approach to wellness with a product range that includes Hydration, Energy and Sleep.
How Suppliers Can Get Products on Walmart, QVC & HSN’s Radars

Consumer goods suppliers that want to get their products in front of retailers will have to direct their efforts on highlighting benefits from a virtual standpoint thanks to our perpetual state of social distancing.
P&G Gets Personal with Consumers through Data, AI Tech Collaboration

Google Cloud's suite of machine learning and analytics solutions are expected to help P&G drive decisions, provide connected experiences and advice.

A collection of news, articles and other featured content about New Product Launches.