New Product Launches

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The 4 Key Imperatives for Consumer Goods Manufacturers

The evolving global market post-pandemic has created unique challenges for consumer brand manufacturers. They search for ways to stay agile while adjusting to market trends. As brand loyalty declines, consumers gravitate to customizable products, creating a greater need for product flexibility.
Delivering on First Impressions: How PROOF Handles the E-Com and Logistics of Ice Cream

For CEO and co-founder Jenn Randall-Collins, the idea for a boozy treat came about when she discovered a family recipe for alcohol ice cream that was passed down for generations. But one mishap in the supply chain means melted treats and unhappy consumers.
Nestle and Starbucks Extend Collaboration

Starbucks and Nestlé are extending their collaboration to bring new product innovations to several markets.
Meet Mars Wrigley’s First AI-Developed Dessert

Mars Wrigley UK has teamed with Google in the name of better baking.
Sephora Relaunches Brand Incubator Program

Sephora has announced the eight selected brands who will participate in the retailer’s 2021 Accelerate incubator program, which for the first time ever features a cohort comprised exclusively of founders of color.
Streamlining Product Launches to Deliver Against Today’s Pressures

This roadmap lays out a blueprint CGs can follow to deploy and leverage a DAM platform for new and more seamless product launches.
PepsiCo Forms Joint Venture With Beyond Meat

PepsiCo is forming a joint venture with Beyond Meat to take on the growing plant-based food market.
How CG Brands Can Use Digital Shelf Data Analytics to Sell More Online
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How Prescriptive Analytics Provides A Roadmap To Your Revenue Target

Prescriptive analytics uses the data your business has on hand — no matter how much or how little that may be — to optimize strategy. Now is the time to begin using prescriptive analytics in your business to remain competitive even in uncertain market conditions — better, faster answers.
Rubbermaid Rethinks Thanksgiving Leftovers in New Campaign

Rubbermaid is taking a different product innovation tack for a different kind of Thanksgiving.
Ocean Spray’s New B1U Brand Tapping Into Holistic Health Trends

Ocean Spray Cranberries has launched a new beverage brand that wants to help consumers make healthier nutrition choices.
Case Study: How to Launch a New Brand During a Pandemic

Learn how 8 Track Foods was able to launch on the brink of the COVID-19 pandemic and still secure a deal with Whole Foods Market.

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