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Reach for the Stars: Coca-Cola Unveils Global Innovation Platform, Develops Starlight
The company will use the platform to release limited-edition products and engage with consumers through physical and digital interactions. -
The Zero-Based Approach: Welch's Christine Kwiat on Fueling Product Innovation
Whether it’s right-sizing the staffing or knowing the magic question to get the necessary resources, the potential for a product launch misstep is vast, and learning from previous wins and losses is essential. Read on for an insider view on the food company’s product launch and project management strategies from Christine Kwiat, Welch’s VP of innovation.