L'Oréal Invests in Beauty Tech of the Future With New Research and Innovation Center

Liz Dominguez
Managing Editor
Liz Dominguez profile picture
Digital render of L’Oreal's new facility: Credit: L’Oreal
Digital render of L’Oreal's new facility: Credit: L’Oreal

L’Oreal is doubling down on building out tech that could transform the future of beauty. As part of this strategy, it is investing $140 million in a research and innovation center in Clark, New Jersey that will be fully operational by 2024. 

The new center will focus on innovations across hair, skin, and makeup and will be digging deeper into research surrounding green science and beauty tech. Through this effort, L’Oreal hopes to advance the scientific and tech research behind the products that meet diverse beauty standards on a global scale.

[More About Beauty Tech of the Future: L'Oreal's Skin Care AI]

"This historic investment in our new research and innovation center is an important milestone for L'Oréal USA as we continue to put science at the heart of all that we do to serve our American consumers with more innovative, inclusive, and sustainable beauty products," said David Greenberg, president and CEO of L'Oréal USA, in a statement. 

Expanding across 250,000 square feet, the research and innovation center will house several divisions like advanced research, evaluation, and product development through L'Oreal's North America research and innovation arm. This includes jobs for more than 550 employees. 

The facility will be replacing the existing center that has occupied the space for more than six decades.

"New Jersey has served as our scientific hub here in the U.S. for over six decades, and we are excited to expand our footprint in the state and bring all our scientific teams together in a beautiful and modern new research facility," said Greenberg

L’Oreal stated that agile workspaces and modular labs will form a “comprehensive ecosystem that allows for greater interdisciplinary collaboration and innovation.” As part of its strategy for collaboration, the company will also be housing external partnerships and scientific collaborations under its Open Innovation Strategy within this location.

"Our new campus will serve as the research and innovation epicenter for our North America scientific teams across product innovation, development, and testing," said Sanford Browne, North America president of research and innovation at L'Oréal, in a statement. "The U.S. is a unique market, and our strong presence in this highly collaborative environment will empower us to provide an even higher standard of quality, efficacy, and safety for our consumers.”

[Related: L’Oreal’s Yves Saint Laurent Marries AI with EEG for Fragrance Perfection]

Browne added that the company will continue to invent the future of beauty by leveraging cutting-edge science and technology, advanced digital tools and data, and a focus on green chemistry.

On the sustainability front, L’Oreal’s facility will be designed with energy efficiency in mind, taking into consideration resource consumption and waste production while supporting the area’s ecology and biodiversity.

More Like This