Han Wen has been elevated to chief digital and marketing officer for L’Oréal USA.
Wen, who will serve as a member of L’Oréal USA’s management committee, will lead the digital transformation of the company at the enterprise level, in partnership with its divisions and brands.
This will include a focus on consumer insights and intelligence, digital go-to-market strategies, marketing innovation, media planning and buying, and creating a center of excellence in content and digital services.
Most recently chief digital and marketing officer for L’Oréal USA’s professional products division (PPD), Wen succeeds Marc Toulemonde.
While in her role in the PDD, she led the division’s digital transformation and harnessed a digital and data-driven marketing approach to extend the brands’ consumer reach across platforms and the customer lifecycle — marking a 5x increase in the division’s e-commerce weight of business.
Prior to this, Han served as the global chief digital officer for the L’Oréal Paris brand, and she’s held roles at LVMH and the Clarins Groupe.
“Han brings deep experience and expertise to this strategic role at a time when digital is at the forefront of our business. Her outstanding track record and extensive knowledge of how we can best engage with our consumers and accompany them in both offline and online environments will be critical to our success,” said David Greenberg, L’Oréal USA CEO. “We are always focused on innovating our marketing strategies and adapting our channels to meet the changing needs of our consumers, and we are thrilled that Han will be driving our digital transformation in partnership with our brands.”