Nicolas Hieronimus, CEO of the L'Oréal Group, said she is looking forward to the partnership to “decode revolutionary scientific discoveries that will create the future of beauty."
The partnership will lead to a new era of skin health, added Hieronimus, leveraging tech and science to enable every person around the world to have “the most inclusive, personalized, powerful, and precise programs for their skin at each stage of their lives."
"Verily and L'Oréal believe in the transformative power of technology to enable precision beauty and health" said Stephen Gillett, president and COO of Verily, in a statement. "We are pleased to partner with a world leader in cosmetic science to better understand and promote skin health."
Dr. Amanda Oakley, president of the International Society of Teledermatology, said she hopes that the new algorithms and tech “will improve consumer access to personalized information so people can care for their skin more effectively.”
A Continued Journey Into Personalized Beauty
This latest partnership aligns with the beauty industry's race toward tech-powered personalization to forge deeper connections with consumers, with Estee Lauder reporting its recently deployed personalization tech is not only driving higher conversion rates for new consumers but also fostering retention.
Earlier this month, L'Oréal also announced it would be leveraging artificial intelligence for its latest hair color system, Coloright, to modernize and personalize the salon experience for consumers. The system will create on-demand customized hair color for salon operators and professional colorists, using AI to analyze the client's hair — measuring hair color, gray percentage, length, and density — to then influence the effectiveness of hair color and dispense dry beads with hair dye to create a personalized hair color recipe.
The company also committed to a personalization strategy by tapping Accenture to help its Gulf Cooperation Council (GCC) use data and advanced technologies to deliver more “authentic and human-centered” experiences to its consumers. It will be leveraging virtual experiences to capitalize on growing social commerce trends.
Additionally, the company’s latest move to introduce more vegan options into its offerings, with its acquisition of Youth to the People, exemplifies the brand’s strategic growth into markets that will diversify its consumer base, bringing personalization to new heights.