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01/21/2022

Skin Care AI: L'Oréal Decoding the Future of Beauty

Liz Dominguez
Managing Editor
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Loreal Products
L'Oréal Launching New Type of Skin Care Research

L'Oréal is getting under your skin — and not in a bad way. 

The beauty brand has announced another round of tech innovation, this time partnering with Verily to leverage scientific knowledge of skin and AI capabilities to customize skin care offerings. 

A two-step collaboration, L'Oréal is, on one side of the beauty coin, focusing on research, taking a “longitudinal biological, clinical, environmental view of skin health,” to discover the links between exposome, skin aging, and the deep biology of the skin. L'Oréal is leveraging Verily's comprehensive clinical science capabilities to kick skin research up a notch. 

Also with Verily, this time with its R&D team, L'Oréal's active cosmetics division will be exploring new technologies that can bolster personalization within the skin care industry, using tele-diagnosis solutions with sensors and AI algorithms to pinpoint individual needs and use the data to launch new products.

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Loreal Skin Care AI
Courtesy of L’Oréal

Nicolas Hieronimus, CEO of the L'Oréal Group, said she is looking forward to the partnership to “decode revolutionary scientific discoveries that will create the future of beauty."

The partnership will lead to a new era of skin health, added Hieronimus, leveraging tech and science to enable every person around the world to have “the most inclusive, personalized, powerful, and precise programs for their skin at each stage of their lives."

"Verily and L'Oréal believe in the transformative power of technology to enable precision beauty and health" said Stephen Gillett, president and COO of Verily, in a statement. "We are pleased to partner with a world leader in cosmetic science to better understand and promote skin health."

Dr. Amanda Oakley, president of the International Society of Teledermatology, said she hopes that the new algorithms and tech “will improve consumer access to personalized information so people can care for their skin more effectively.”

A Continued Journey Into Personalized Beauty

This latest partnership aligns with the beauty industry's race toward tech-powered personalization to forge deeper connections with consumers, with Estee Lauder reporting its recently deployed personalization tech is not only driving higher conversion rates for new consumers but also fostering retention.

Earlier this month, L'Oréal also announced it would be leveraging artificial intelligence for its latest hair color system, Coloright, to modernize and personalize the salon experience for consumers. The system will create on-demand customized hair color for salon operators and professional colorists, using AI to analyze the client's hair — measuring hair color, gray percentage, length, and density — to then influence the effectiveness of hair color and dispense dry beads with hair dye to create a personalized hair color recipe.

The company also committed to a personalization strategy by tapping Accenture to help its Gulf Cooperation Council (GCC) use data and advanced technologies to deliver more “authentic and human-centered” experiences to its consumers. It will be leveraging virtual experiences to capitalize on growing social commerce trends.

[See Also: Essie Taps Into L’Oreal’s AR Tech For Virtual Try-On Services]

Additionally, the company’s latest move to introduce more vegan options into its offerings, with its acquisition of Youth to the People, exemplifies the brand’s strategic growth into markets that will diversify its consumer base, bringing personalization to new heights.

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