Demand Data Analytics

REGISTER HERE! Date: March 10th @ 11 AM ET With explosive growth in online commerce and new product introductions, demand signals have become highly fragmented. Positioning inventory at the right place has become ever more critical.

The advanced analytics platform is unveiling its consumer electronics market and category overviews. The offering ingests data from more than 13,000 sources, providing deep and cross-category analysis that helps business leaders understand what is driving innovation and demand.

The ongoing health crisis has forced the consumer goods industry to quickly pivot to meet evolving consumer demand.

As COVID-19 has shown, there has never been a better time to upend processes to embark on a digital transformation journey. To strengthen supply chains, CG supply chain planners should look to implement the following strategies.

When High Road Craft Brands was plotting its expansion, it knew it needed a better way to aggregate and leverage all of the information from its distributor reports.

Catch up on all the great educational content from Analytics Unite 2020.

The 100-year-old- co-op was confronted with more disruption during an eight-week period than it had experienced in eight years.

With consumer goods navigating a historic period of disruption, a recent snapshot survey takes the temperature of the reactions and responses from across the industry. We emailed with its creators for greater context around the numbers, including some actionable takeaways.  

Mondelez's CIO and chief data scientist explore how CGs can incorporate cognitive, predictive and prescriptive analytic strategies to supercharge the value change – especially in times of unprecedented demand.

The CG industry had already been evolving efforts to address new industry trends, and the onset of COVID-19 served as a sharp accelerant for many a company strategy. See where execs are currently focusing their efforts — and where they may need to dedicate more resources.