Demand Data Analytics

SAP Consumer Products Survey Results 2022
Exclusive survey results: See how CP companies are shifting attention to new product innovation, sustainability, and business transparency while advancing their DTC business models and supply chain resilience.
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What’s the First Step to Supply Chain Resilience?
(Not so) fun fact: 63% of organizations cite lack of resilience as a key supply chain gap. Explore the challenges facing today’s consumer goods companies, and learn how AI is key to separating the winners from laggards in today’s increasingly complex landscape — including what should be the first step.

Dick’s Sporting Goods' New Way to Share Data and Manage Demand
Creating Supply Chain Resilience Through Accurate Demand Planning and Execution

Crippling marketplace turmoil has put a spotlight on inventory disruptions and made supply chain resilience the number one priority for consumer goods companies. Discover how leading companies are advancing their supply chains and how you can do the same.
The Battle for the Consumer: Deciphering the Code to Product Innovation and Growth

Hear from three industry executives who have a front row seat to the tools and resources CGs need to bypass the complexities of data and consumer intelligence to accelerate their growth and establish winning innovation strategies.
Win More Loyal Customers with Consumer Insights and CPG Analytics

Companies have the opportunity to capitalize on a massive repository of data to understand customer journeys and deliver personalized experiences that appeal to the unique demand of the consumers.
How Data Can Help You Respond to Unplanned Spikes in Demand

The rise in product virality has made inventory planning even more complex for grocery and CPG companies. And in an industry where margins are tight, picking the right path forward is critical to success.
Location Data Can Make or Break the Consumer Experience

If location information, and the information about the services available at that site, is not accurate and up to date at all times, businesses run the very real risk of losing buyers.
Repurposing Trade Funds Where They Matter Most

There are two key motivating factors for shoppers that play the biggest role in planning CPG promotional activities: price and quality.
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Learn How this Beverage Company Slashed Stock-outs to Scale into New Markets

When a global beverage company sought to enter a strategically important market — driven by rising awareness, demand and maturity in the region — it knew it needed to first improve supply chain inefficiencies. Learn more.

SAP Consumer Products Survey Results 2022

What’s the First Step to Supply Chain Resilience?

Dick’s Sporting Goods' New Way to Share Data and Manage Demand

Creating Supply Chain Resilience Through Accurate Demand Planning and Execution

The Battle for the Consumer: Deciphering the Code to Product Innovation and Growth

Win More Loyal Customers with Consumer Insights and CPG Analytics

How Data Can Help You Respond to Unplanned Spikes in Demand

Location Data Can Make or Break the Consumer Experience

Repurposing Trade Funds Where They Matter Most

Learn How this Beverage Company Slashed Stock-outs to Scale into New Markets