Consumer packaged goods (CPG) companies face numerous challenges, from fragmented demand signals due to shifts in consumer behavior to data challenges — unorganized sources of data, varying data formats, and questionable data quality.
How then can CPG companies go beyond traditional demand planning techniques and leverage actionable insights that drive business growth?
This is where demand sensing comes in, enabling seamless acquisition and harmonization of near real-time data. For instance, a multi-billion-dollar global consumer goods company faced data challenges that impacted supply chain efficiency and the bottom line.
With Demand Sensing, they achieved 5X growth in 5 years.