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Molson Coors Installs Intelligent Planning as Part of IBP Strategy

Liz Dominguez
Coors Light
Molson Coors includes a global portfolio of beverage brands such as Coors Light, Miller Lite, Molson Canadian, Carling, and more.

The Molson Coors Beverage Company is bolstering its planning capabilities as part of its long-term integrated business planning (IBP) strategy. 

The new functionality will consolidate planning across commercial, supply chain, and finance teams. Working with o9 Solutions, Molson Coors will integrate data-driven commercial planning and revenue growth management capabilities to optimize efforts that result in improved forecast accuracy.

The end-to-end, cross-functional planning initiative is expected to help the company better respond to market demand through intelligent financial forecasts aligned with real-time demand and supply data tracking and management. 

“Investing behind our organizational and commercial capabilities is foundational to our strategy as a business,” said Molson Coors’ vice president of IBP, Solomon Tesfai. “We’ve upscaled our capabilities significantly over the past several years, and now we’re working to transform the way our commercial, supply chain, and finance teams plan for what’s next across the enterprise.”

Molson Coors includes a global portfolio of beverage brands such as Coors Light, Miller Lite, Molson Canadian, Carling, and more.

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IBP Upgrades Across CPG

As Molson Coors evolves from an alcohol beverage company to a beverage company, it joins several CPGs making recent investments in IBP. Early this year, Sketchers also announced it was working with o9 Solutions for its IBP integration, accelerating planning processes and capabilities across its North America retail business and leveraging AI-powered decision making to “more intuitively” manage the flow of inventory to its domestic stores.

Also, last year Hormel said it was moving toward a holistic, integrated business planning approach, as part of its three-year end-to-end transformation journey.

“The best plan starts with the most accurate demand signal,” said Hormel VP of supply chain Mark Coffey at the time. “If we can improve the accuracy of our demand signal, we can build and optimize supply and deployment response.”

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