Demand Planning

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Demand Planning

A collection of news, articles and other featured content about Demand Planning.

Thought leaders from Prevedere and Microsoft examine the need for consumer goods companies to combine global data with cognitive computing to gain a holistic, more accurate view of future product demand. 

Digital tools are helping consumer goods companies build end-to-end transparency, from concept to consumption. Content partners IDC Manufacturing Insights and Supply Chain Insights help CGT takes its annual look at supply chain trends.

Consumer goods companies must “unlearn” past practices to rethink how to improve transparency using new technologies. It requires nothing less than a paradigm shift. 

The customized solution is designed to help P&G improve productivity and performance by using machine learning algorithms to automate much of the demand planning process.

The baby food brand selected T-Pro-Solutions' tool to help strengthen its revenue management capabilities through cross-functional post-event analytics and planning.

IBM and SAP SE have teamed up to provide a co-innovated solution designed to help retailers and consumer packaged goods manufacturers increase profitability and improve the consumer experience. The solution uses near real-time data to improve planning and execution in the physical store.

Neil Ackerman

The former Mondelez and Amazon executive will be responsible for accelerating supply chain innovation and enabling advanced planning processes and technologies.

For Nestle, Direct Store Delivery, pizza and ice cream are seasonal and promotion-driven, and variety has exploded in recent years. So, it turned to demand-driven forecasting to achieve bottom-line improvements.

When store supplies for Kimberly-Clark's retail partners are out of synch with production forecasts, it can have a very real impact on the $20.8 billion personal care products giant's sales.

E2open's Forecasting Benchmark Study is an in-depth analysis of the state of demand planning for Consumer Products. See how your forecasting performance compares to leaders.

Within the highly competitive branded coffee category, approximately 70 percent to 75 percent of volume is sold on promotion. Today, Massimo Zanetti Beverage USA is effectively using a unified system for trade promotion management and forecasting to capitalize on this huge opportunity.

A sales and marketing initiative at McCormick & Company drives business process improvements in the areas of retail audits, campaign management and trade promotion management.

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