As manufacturers adapt to a path to purchase that includes meeting customers almost anywhere, they’re now learning how to become as adept at customized fulfillment as they've been at moving mass quantities of products.
Digital transformation now isn't a one-and-done event, and it's certainly more than just a collection of data. To really effect change, an organization must embrace a purposeful mindset shift, and cognitive automation can lead the way.
This white paper, developed collaboratively by Consumer Goods Technology and SAS, examines the impact that machine learning and other automation tools are having on success at forward-thinking consumer goods organizations.
Consumer products executives should buckle in for another year of juggling the value of their tech investments with the jacked-up demands of exacting consumers — and throw some economic uncertainty into the mix for good measure.
Today’s consumer goods industry is operating in an era defined by global, digitally connected shoppers who are demanding personalization and innovation. In response, Oracle offers an adaptable cloud-based model for accelerated technology realization across the enterprise.
Prevedere conducted a survey to assess company satisfaction with their data and analytics program. Findings show that most feel they have the data and insights needed to make critical decisions, but not to address strategic issues.