McKee Foods sought to improve sales planning and forecasting processes. The solution it found will ensure their entire business team and DSD distribution network has a more streamlined process with access to better real-time information.
Within the highly competitive branded coffee category, approximately 70 percent to 75 percent of volume is sold on promotion. Today, Massimo Zanetti Beverage USA is effectively using a unified system for trade promotion management and forecasting to capitalize on this huge opportunity.
The 2014 Review & Outlook Report is a roadmap that pinpoints where the industry is today and where it's headed. This year, 75 of the best and brightest minds in consumer goods share predictions and guidance for the year 2020 in the areas of IT, Innovation, Sales & Marketing and Supply Chain.
To optimize the utilization of trade promotion funds it is important to have reliable demand signal data available that is sourced from a point that is as close as possible to the consumer, eg POS devices.