New Product Launches

The dollar store chain is shining a spotlight on a new private label brand of premium baby SKUs.

Packaged in boxes depicting black-and-white photographs of parents and their babies against a bold black background, Kimberly-Clark's new Huggies Special Delivery premium diapers stand out in a category full of pastels, whites and soft colors. In partnership with Target, a program incorporating the brand's unique creative spotlights the new diapers in stores, online and through unique, Minneapolis-area experiential events.

Best Buy recently put its weight behind the June 21 launch of Activision's Crash Team Racing Nitro-Fueled video game with plenty of support ranging from in-store demos and displays to a preorder bonus and digital support.  

Although still not offering grocery items, the retailer has significantly ramped up its online assortment with seasonal items and products from national brands such as Sony, Samsung and Apple. 

Walmart-owned Sam’s Club has been expanding its pet product assortment, most recently launching The Pioneer Woman dog treat line exclusively at the warehouse club and its parent company.

The drugstore chain is honing its health-centric vision by expanding its assortment of wellness products with a focus on transparency and self care.

Just as the cannabis and CBD (or cannabidiol) industries are really ramping up, CVS/pharmacy is getting in on the hype by rolling out CBD topicals to more than 800 stores spanning eight states.

Best Buy is continuing to transform its business and in-store experience with the addition of digital price labels to 240 stores.