Ocean Spray’s New B1U Brand Tapping Into Holistic Health Trends

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Ocean Spray’s New B1U Brand Tapping Into Holistic Health Trends

By CGT Staff - 11/19/2020

Ocean Spray Cranberries has launched a new beverage brand that wants to help consumers make healthier nutrition choices.

The new B1U brand promises simple ingredients, easy-to-understand nutrition and recyclable packaging. It builds on the company’s expansion into the health and wellness categories, and the first products are infused waters in four flavors with no sugar or artificial sweeteners, classified by their benefits:

I need a boost: Watermelon Cucumber Infused Water with 60 mg of black tea caffeine
I need rhythm: Strawberry Basil Infused Water with 8g of plant-based fiber
I need immunity: Lemon Chamomile Infused Water with 22mg of Zinc and 128mg of Vitamin C
I need power: Peach Kiwi Infused Water with 10g of protein

More products are planned for the future.

"The functional beverage category continues to be driven by health-conscious consumers who know their food is fuel for living a healthy life and are interested in a holistic approach to wellbeing," said Kim McAllister, director of core Innovation at Ocean Spray, an agricultural cooperative owned by more than 700 farmer families.  "We are excited to offer the B1U brand as an innovative new entrant into the fast-growing infused water category that is forward-thinking, tasty and nutritious and will inspire customers to try it and choose it again and again."