Hershey Names Amy Roe VP of Consumer, Commercial Intelligence The new hire will champion insight-based decision-making across the company. PepsiCo Unveils Revamped Corporate Brand IdentityIt's the company's first visual transformation in 25 years. Momofuku Scales Engagement, Consumer Data Collection Via QR Codes The company scaled recognition and engagement efforts via digital experiences as it grew its Amazon and retail presence. Kenvue Scales Sustainable Design at Costco, Walmart and Beyond From Project Gigaton to new packaging rollouts, the CPG giant is aligning innovation with retailer climate goals. Coca-Cola Awakens the Force With Hologram QR & AR Campaign Learn about the new augmented reality experience, accessible through scannable QR codes on limited-edition packaging. Nestlé, LVMH, L’Oréal Ramp Up Content Creation With AI-Powered Digital Twins Nestlé is looking to scale the technology for brands such as Purina, Nescafé Dolce Gusto and Nespresso across its e-commerce and digital media channels. How AI Could Reshape Brand Design in Consumer Goods: Study AI is increasingly becoming the engine behind design decisions, as showcased by companies such as L'Oreal and Estée Lauder. Top 4 Candy & Snack Trends for 2025 See some leading trends identified at the Sweet & Snacks Expo. Henkel Leans Into Smart Codes to Expand Packaging Accessibility Henkel’s All Free Clear is incorporating NaviLens smart codes on its packages to help customers with low vision or blindness. Cheers to Innovation: Tost Beverages Rolls Out AI Toast Generator Non-alcoholic beverage brand Tost Beverages is running a digital, AI-powered marketing activation to engage consumers during the holiday season. 1 2 3 4 5 Next Last
