Packaging

Nestlé is looking to scale the technology for brands such as Purina, Nescafé Dolce Gusto and Nespresso across its e-commerce and digital media channels.

AI is increasingly becoming the engine behind design decisions, as showcased by companies such as L'Oreal and Estée Lauder.

See some leading trends identified at the Sweet & Snacks Expo.

Henkel’s All Free Clear is incorporating NaviLens smart codes on its packages to help customers with low vision or blindness.

Non-alcoholic beverage brand Tost Beverages is running a digital, AI-powered marketing activation to engage consumers during the holiday season.

Heineken USA has named a new chief marketing officer. Get the details.

Del Monte Foods is embracing technology within product innovation in order to more quickly identify emerging food trends and introduce efficiencies.

Colgate-Palmolive, P&G, and PepsiCo have all recently pointed to heightened consumer awareness of value in the U.S. market, according to recent earnings calls, responding with analytics-driven promotion strategies, adjusted price pack architecture, and new ways of communicating differentiated value.