Editor's Note -- August 2004Like most "normal" three-year-olds, my daughter tends to screech like an African tree monkey the moment something rubs her the wrong way. Tapping Brand GrowthWhen it comes to unforgettable advertising campaigns, Miller Brewing Company is the creme-de-la-creme, however, the company wasn't always sitting in the "front row" of pop-culture marketing tactics. The Pulse -- May 2004 Cheez-It Gets a New Twist Product Management: Fast Turnaround How Procter & Gamble saved one of its key brands About Face Even though the modern-day facelift is a last-ditch effort in the never-ending quest to remain youthful, the principles behind the facelift make perfect sense. Mondelez Brand Markets to Millennials The new campaign is focused on resonating with Millennial consumers through the evolution of a Fuse and Twitter partnership. First Previous 133 134 135
