Packaging

Maxell Corporation's classic, black-and-white "blow-away guy" image is the centerpiece of a new multi-million dollar integrated marketing campaign.

Kraft Foods Inc. successfully completes its multi-year, voluntary trans fat reduction effort in the United States and prepares to meet the January 1, 2006 U.S. Food & Drug Administration (FDA) deadline for on-pack trans fat labeling.

Pepsi Leaps Over Competitors With Off-Beat Beverage

National acclaim compels a small ice cream caf to find a label partner that meets small business needs

The annual New Product Pacesetters report from Information Resources Inc. is an analysis of the most successful new consumer packaged goods brands launched in 2003-2004, plus the factors driving their success and key consumer purchase trends to watch in 2005.

In-store televisions and other electronic media tools are transforming the consumer/brand relationship

Heineken is taking its promotions to a more responsible level by including a message on all Heineken brand bottles and cans worldwide that invites consumers to visit a newly developed responsible consumption Web site.

The Consumer Goods Technology 2004 award winner for Product Innovation earned its place in the spotlight not only for its recent success in both recognizing and satisfying a consumer need, but for doing so within a collaborative alliance.