Hormel's Competitive Edge Hormel Foods Corporation sinks its teeth into Interactive Edge's XP3 Suite to better analyze syndicated scan and panel data and to automate the updating of its customer business planner.
A new product offering from Digital View Group called Viewstream delivers promotional and advertising messages directly to consumers via at-shelf video units placed at the point of purchase.
When it comes to unforgettable advertising campaigns, Miller Brewing Company is the creme-de-la-creme, however, the company wasn't always sitting in the "front row" of pop-culture marketing tactics.
