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Packaging

  • Special Report - February 2005

    In-store televisions and other electronic media tools are transforming the consumer/brand relationship

  • Product Innovation - December 2004

    The Consumer Goods Technology 2004 award winner for Product Innovation earned its place in the spotlight not only for its recent success in both recognizing and satisfying a consumer need, but for doing so within a collaborative alliance.

  • The Pulse -- December 2004

    Heineken is taking its promotions to a more responsible level by including a message on all Heineken brand bottles and cans worldwide that invites consumers to visit a newly developed responsible consumption Web site.

  • The Pulse -- November 2004

    Hormel's Competitive Edge Hormel Foods Corporation sinks its teeth into Interactive Edge's XP3 Suite to better analyze syndicated scan and panel data and to automate the updating of its customer business planner.

  • SPECIAL REPORT - November 2004

    If your mandate plate isn't full enough, don't fret.

  • A Taste of Success

    In October 2002, at the National Association of Convenience Stores, Slim Mints Weight Loss Breath Mints nabbed 82 new customers.

  • The Pulse --September 2004

    A new product offering from Digital View Group called Viewstream delivers promotional and advertising messages directly to consumers via at-shelf video units placed at the point of purchase.

  • Editor's Note -- August 2004

    Like most "normal" three-year-olds, my daughter tends to screech like an African tree monkey the moment something rubs her the wrong way.
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