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Packaging

  • Editor's Note -- August 2004

    Like most "normal" three-year-olds, my daughter tends to screech like an African tree monkey the moment something rubs her the wrong way.
  • The Pulse -- May 2004

    Cheez-It Gets a New Twist
  • Tapping Brand Growth

    When it comes to unforgettable advertising campaigns, Miller Brewing Company is the creme-de-la-creme, however, the company wasn't always sitting in the "front row" of pop-culture marketing tactics.
  • Product Management: Fast Turnaround

    How Procter & Gamble saved one of its key brands
  • About Face

    Even though the modern-day facelift is a last-ditch effort in the never-ending quest to remain youthful, the principles behind the facelift make perfect sense.
  • Mondelez Brand Markets to Millennials

    The new campaign is focused on resonating with Millennial consumers through the evolution of a Fuse and Twitter partnership.
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