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Packaging

  • General Mills Taps Multicultural MarketS

    General Mills launches two multicultural marketing platforms that appeal to African-American and Latina consumers: Serving Up Soul and Que Rica Vida.

  • Essentials of development

    Consumer goods industry thought leaders define what innovation means to them and talk about priorities, external collaboration and new products

  • Guinness Changes Tradition with Contemporary New Look

    DIAGEO-Guinness USA decided it was time for change and gave the traditional Guinness packaging a contemporary new look, which debuted on Guinness Draught cans and bottles last month.

  • The Brand Erosion Crisis

    Private labels are winning. What are you going to do about it?

  • New Age of Private Label

    Procter & Gamble's quest to debunk competitors that too closely mimic its brand packaging is a testament to the sophistication of the new age of private label product.

  • MeadWestvaco Deters Retail losses

    To date, most retailers rely on plastic packaging to discourage thieves who were slitting packages open, grabbing the contents and dropping empty packaging back on shelves.

  • Crayola Adds Color to Music

    Crayola partners with GPX, a designer and manufacturer of consumer electronics products, to launch an entertaining line of audio and video products, dubbed "Feel the Color of Music"

  • Brand Shedding: When Will It End?

    As of late, it seems as though a rising number of manufacturers are dumping very profitable business units in order to focus on a core group of products and get business back on track.
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