Packaging

H.J Heinz is rearranging its ketchup displays at grocery stores nationwide so that its new, larger Fridge Door Fit ketchup bottle is upgraded from the bottom shelf to a new location where consumers can't miss it.

SC Johnson, the $7-billion manufacturer of consumer household products, announces the U.S. launch of Glade PlugIns Scented Oil Light Show, an innovative new product enabled by a license to Color Kinetics' world-wide patent portfolio.

General Mills launches two multicultural marketing platforms that appeal to African-American and Latina consumers: Serving Up Soul and Que Rica Vida.

Consumer goods industry thought leaders define what innovation means to them and talk about priorities, external collaboration and new products

DIAGEO-Guinness USA decided it was time for change and gave the traditional Guinness packaging a contemporary new look, which debuted on Guinness Draught cans and bottles last month.

To date, most retailers rely on plastic packaging to discourage thieves who were slitting packages open, grabbing the contents and dropping empty packaging back on shelves.

Private labels are winning. What are you going to do about it?

Procter & Gamble's quest to debunk competitors that too closely mimic its brand packaging is a testament to the sophistication of the new age of private label product.