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  • Nestle Nesquik Featured in Disneyland Healthy Eating Initiative

    More kids are sporting milk mustaches with their mouse ears at the Disneyland Resort, where Nestle Nesquik Chocolate and Strawberry 100 percent flavored milks are featured as part of the Walt Disney Company's healthy eating initiative.
  • Anheuser-Busch Extends Successful '180' Energy Drink Line

    Anheuser-Busch introduces 180 Red with Goji -- a new energy drink with a refreshing, slightly sweet cherry taste balanced with subtle tartness.
  • Peet's Coffee & Tea Signs New Grocery Distribution Agreement

    Peet's Coffee & Tea Inc., a specialty coffee roaster and marketer, continues its grocery expansion in New England with the availability of its fresh, deep-roasted coffee within Stop & Shop Supermarkets, a division of Royal Ahold.
  • Kellogg Serves Special K "Chocolatey Delight"

    Kellogg Company says it's coming to the rescue of woman looking for an evening snack without the guilt, with new Special K Chocolatey Delight.
  • Sara Lee Introduces 100 Percent Whole Wheat Bread

    In a recent survey commissioned by Sara Lee Food & Beverage, 73 percent of consumers incorrectly identified their bread as 100 percent whole wheat when it actually has similar nutritional make-up to traditional white bread.
  • Holiday Shopping For A Cause

    Findings from the Cone Holiday Trend Tracker, a nationwide poll to determine Americans' plans for charitable giving this holiday season, show that more than half of Americans intend to purchase a holiday gift that gives back a portion of the proceeds to a cause.
  • Kraft Appeals To Consumer Scents

    As an example of how marketers are using scent in advertising, Kraft Foods Inc. ran five rub-and-sniff ads for some of its products, including Chips Ahoy and Philadelphia Cream Cheese, in a special edition of Time Warner's People magazine, reports the Wall Street Journal.
  • Kellogg Expands Special K Brand

    Five years ago, Kellogg Company and its agency, Leo Burnett Worldwide, devised the Special K Challenge diet plan, which boosted Special K to become the company's No. 1 brand with an estimated $500 million in global sales.
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