Packaging

Anheuser-Busch introduces 180 Red with Goji -- a new energy drink with a refreshing, slightly sweet cherry taste balanced with subtle tartness.

Procter & Gamble's Pringles brand forms its first long-term partnership with an entertainment property in its 37-year history with FremantleMedia, co-producer and licensor of the hit television series, American Idol, in conjunction with show creator, 19 Entertainment.

Peet's Coffee & Tea Inc., a specialty coffee roaster and marketer, continues its grocery expansion in New England with the availability of its fresh, deep-roasted coffee within Stop & Shop Supermarkets, a division of Royal Ahold.

In a recent survey commissioned by Sara Lee Food & Beverage, 73 percent of consumers incorrectly identified their bread as 100 percent whole wheat when it actually has similar nutritional make-up to traditional white bread.

Kellogg Company says it's coming to the rescue of woman looking for an evening snack without the guilt, with new Special K Chocolatey Delight.

As an example of how marketers are using scent in advertising, Kraft Foods Inc. ran five rub-and-sniff ads for some of its products, including Chips Ahoy and Philadelphia Cream Cheese, in a special edition of Time Warner's People magazine, reports the Wall Street Journal.

Five years ago, Kellogg Company and its agency, Leo Burnett Worldwide, devised the Special K Challenge diet plan, which boosted Special K to become the company's No. 1 brand with an estimated $500 million in global sales.

Findings from the Cone Holiday Trend Tracker, a nationwide poll to determine Americans' plans for charitable giving this holiday season, show that more than half of Americans intend to purchase a holiday gift that gives back a portion of the proceeds to a cause.