Pringles Hits High Note with American Idol Partnership

Procter & Gamble's Pringles brand forms its first long-term partnership with an entertainment property in its 37-year history with FremantleMedia, co-producer and licensor of the hit television series, American Idol, in conjunction with show creator, 19 Entertainment. Pringles will launch an expansive marketing American Idol-themed 15-second TV spot running during broadcasts of the American Idol season on FOX, American Idol Rewind and a separate national sweepstakes. "Our partnership with FremantleMedia on American Idol marks a historical moment for the Pringles brand," says Paul Tepfenhart, Pringles Brand Manager. "American Idol reflects all of our brand's excitement and vitality while allowing our consumers to unleash their joy and love of Pringles." Starting in February and throughout American Idol 6, consumers will be invited to live out their American Idol dreams through a series of online and in-store promotions, one of which is the first-ever "Jingles for Pringles" contest, a nationwide search for unique expressions about Pringles. Pringles will also introduce limited-edition cans (Original, BBQ, Cheese and Sour Cream & Onion) featuring American Idol logos and show visuals. These limited-edition cans will be on shelf through June, and will promote the Pringles American Idol Sweepstakes, where one lucky person will win a trip to Los Angeles for the 2007 finale. After the finale, consumers can still get their American Idol fix for the back-to-school season. Starting in July, consumers can mail in receipts from specially marked 18-ct Snack Stacks to receive a free, customized American Idol backpack.