ARTICLES BY THIS AUTHOR
- 10/5/2016
Crayola Dissects the Easter Basket
<p>The typical child’s Easter basket contains more than just chocolate bunnies and marshmallow Peeps, and moms are out shopping for Easter more than just a few days beforehand, according to research conducted in the spring by Crayola, a subsidiary of Hallmark Cards.</p> - 8/22/2016
Marketing to Healthy Food Shoppers
<p>So what are the best ways for CPG marketers to reach the natural/healthy food shopper? We asked six industry professionals to weigh in on how to succeed in this fast-moving space.</p> - 7/28/2016
Comings & Goings: August 2016
<p>Jonathan N. Potter joins the manufacturer this month as chief marketing officer.</p> - 7/28/2016
Solution Provider News: August 2016
<p>Packaging Corp. of America (PCA), Lake Forest, Illinois, has entered into a definitive agreement to acquire nearly all of the assets of Hanover, Pennsylvania-based TimBar Packaging & Display for $386 million.</p> - 7/27/2016
Research Shows Product Placement, Pricing Key to Sales
<p>Marketers who analyze how supermarket shoppers navigate a category and make the necessary pricing and merchandising changes could see increased conversion rates. </p> - 7/7/2016
Comings & Goings: July 2016
- 7/7/2016
Solution Provider News: July 2016
<p>Fetch Rewards, Madison, Wisconsin, has agreed to a seven-year partnership with Kraft Heinz. </p> - 6/24/2016
The DAM Truth About E-Commerce
<p>Future retail success depends on "digital asset management."</p> - 5/26/2016
Clorox’s Kingsford Supports Receipt-Capture Promotions
<p>Clorox Co. created a marketing campaign to drive sales of charcoal grills and, in turn, motivate those new charcoal grill owners to become Kingsford customers.</p>