ARTICLES BY THIS AUTHOR
- 5/31/2017
Headache Sufferers Directed to Walgreens
<p>The national return to market of Johnson & Johnson’s Tylenol rapid release gels in January represented the brand’s biggest product launch in years.</p> - 4/30/2017
Working with Retailers
<p>A look at how to strengthen brand-retailer relations, including where brands succeed and how they fall short</p> - 4/9/2017
Brands and Retailers Are Football Teammates
<p>Across various product categories and retail channels, account-specific activity rules for football marketing.</p> - 11/29/2016
Solution Provider News: December 2016
<p>Ahold Delhaize’s Fresh Formats LLC recently selected Stockholm, Sweden-based Pricer to roll out electronic shelf labels (ESL) for Fresh Formats’ bfresh locations.</p> - 11/26/2016
Lucky Brand Starts with a Clean Slate
It's rare that an established brand has the opportunity to start with a clean slate on which to build its IT, but that's just what happened for Lucky Brand. - 11/15/2016
Bacardi Cuts Greenhouse Gas in Half
More than a year early, the company reaches 50 percent GHG reduction target. - 11/15/2016
Top 10 E-Commerce Trends Impacting Retail in 2017
Consumers want to deal directly with brands, and the brands could not be happier. Where do retailers fit in? - 11/13/2016
General Mills Elects Engineer Exec to Board
In the past two years, General Mills has added seven new independent directors with diverse backgrounds and leadership experiences in consumer goods and other relevant industries. - 11/11/2016
Target Tests Shop-in-Shop Concept with Doll Brand
Battat reports that the launch of this new retail concept has greatly heightened the interest towards the Our Generation brand, and it expects to have a broader deployment in 2017. - 11/11/2016
In Search of the Endless Aisle
Walmart and Dr Pepper Snapple Group confronted the reality of smartphone-wielding shoppers head on by collaborating on a better product content strategy.