The typical child’s Easter basket contains more than just chocolate bunnies and marshmallow Peeps, and moms are out shopping for Easter more than just a few days beforehand, according to research conducted in the spring by Crayola, a subsidiary of Hallmark Cards.

New York — Data-driven personalization has helped General Mills customize marketing campaigns at retail. The tactic was used when the company launched gluten-free Cheerios in 2015.

So what are the best ways for CPG marketers to reach the natural/healthy food shopper? We asked six industry professionals to weigh in on how to succeed in this fast-moving space.

Packaging Corp. of America (PCA), Lake Forest, Illinois, has entered into a definitive agreement to acquire nearly all of the assets of Hanover, Pennsylvania-based TimBar Packaging & Display for $386 million.

Jonathan N. Potter joins the manufacturer this month as chief marketing officer.

Marketers who analyze how supermarket shoppers navigate a category and make the necessary pricing and merchandising changes could see increased conversion rates. 

Fetch Rewards, Madison, Wisconsin, has agreed to a seven-year partnership with Kraft Heinz. 

Future retail success depends on "digital asset management."

Clorox Co. created a marketing campaign to drive sales of charcoal grills and, in turn, motivate those new charcoal grill owners to become Kingsford customers.