ARTICLES BY THIS AUTHOR
Crayola Dissects the Easter Basket
The typical child’s Easter basket contains more than just chocolate bunnies and marshmallow Peeps, and moms are out shopping for Easter more than just a few days beforehand, according to research conducted in the spring by Crayola, a subsidiary of Hallmark Cards.
General Mills Touts Its Shopper-First Strategy
New York — Data-driven personalization has helped General Mills customize marketing campaigns at retail. The tactic was used when the company launched gluten-free Cheerios in 2015.
Marketing to Healthy Food Shoppers
So what are the best ways for CPG marketers to reach the natural/healthy food shopper? We asked six industry professionals to weigh in on how to succeed in this fast-moving space.
Solution Provider News: August 2016
Packaging Corp. of America (PCA), Lake Forest, Illinois, has entered into a definitive agreement to acquire nearly all of the assets of Hanover, Pennsylvania-based TimBar Packaging & Display for $386 million.
Comings & Goings: August 2016
Jonathan N. Potter joins the manufacturer this month as chief marketing officer.
Research Shows Product Placement, Pricing Key to Sales
Marketers who analyze how supermarket shoppers navigate a category and make the necessary pricing and merchandising changes could see increased conversion rates.
Solution Provider News: July 2016
Fetch Rewards, Madison, Wisconsin, has agreed to a seven-year partnership with Kraft Heinz.
The DAM Truth About E-Commerce
Future retail success depends on "digital asset management."
Clorox’s Kingsford Supports Receipt-Capture Promotions
Clorox Co. created a marketing campaign to drive sales of charcoal grills and, in turn, motivate those new charcoal grill owners to become Kingsford customers.