Top 10 E-Commerce Trends Impacting Retail in 2017
E-commerce agency Absolunet analyzed over 50 digital and e-commerce initiatives from major U.S., Canadian and international retailers to identify the 10 trends that will have the greatest impact in 2017.
The top trends are:
1.THE END OF BLACK FRIDAY AND CYBER MONDAY
Tech–savvy merchants are replacing Black Friday and Cyber Monday with Cyber November.
The online AND in-store shopping experience will adapt to each consumer in real-time.
3.DATA-AS-A-SERVICE + E-COMMERCE
Every retailer will be able to match Amazon's selection, all the way down to product descriptions, images – even comments and reviews.
4.HELLO, ARTIFICIAL INTELLIGENCE
Consumers will interact with A.I… And they'll love it.
The beginning of the end for the wallet and cash – brought to you by mobile, wearables and other payment-enabled tech.
6.THE SNAPCHAT-IZATION OF SHOPPING
Real-time commerce for a hyper-local era: how consumers will use mobile to unlock exclusive retail experiences.
How merchants will use data to accurately predict their customers' next purchase.
8.THE UBER-IZATION OF SHIPPING
Smaller Walmarts, the rise of local drop-off points for online orders and same-day delivery.
The merging of e-commerce and commerce: silos are out (and, possibly for the first time ever, easily avoided).
Consumers want to deal directly with brands, and brands couldn't be happier. Where do retailers fit in?