Jill Pratt To Lead Campbell’s Meals & Beverages Marketing as VP, CMOThe Campbell Soup Company is elevating its marketing efforts within its meals and beverages division, naming Jill Pratt as the segment’s VP, chief marketing officer. Diageo's Johnnie Walker Experiments With Personalized Packaging With Generative AIDiageo's scotch brand Johnnie Walker is running a generative-AI powered consumer experience to create personalized packaging. Summit Hill Foods Taps Kyle Peterson, Post and General Mills Vet, as CMO Summit Hill Foods has a new chief marketing officer. The company has tapped Kyle Peterson for the role. Kraft Heinz Names Todd Kaplan CMO, North America Todd Kaplan has been named chief marketing officer of North America at Kraft Heinz. How Colgate-Palmolive Is Bringing AI-Enhanced Scents to Retail Colgate-Palmolive detailed how it’s having success in using artificial intelligence and predictive analytics to bring new product scents to shelves. Mars Unwraps Eco-Innovation With Seaweed, Digital Twins & Consumer Nudging Mars is building consumer cues into its marketing and advertising as part of efforts to advance its sustainability goals. What Consumers Like (and Don’t) About Diageo’s Paper-Based Bottles Diageo shared consumer sentiment toward its new Baileys Mini paper-based bottles, and the early findings were promising. E.l.f. First Beauty Brand to Test Out Walmart’s Social Commerce Capability on Roblox Beauty brand e.l.f. is bringing a limited-edition, physical product to the virtual world for purchase. General Mills’ First-Party Data to Fuel Digital Coupon Spend Surge General Mills will increase coupon spend by around 20% as the company doubles down on both value and brand building to woo price-conscious consumers. Hostess Takes to the Skies With Drone Delivery Marketing Campaign The Hostess brand, manufactured by parent company J.M. Smucker, has launched a seasonal marketing campaign that is tapping autonomous drones to deliver “joy-filled” packages. First Previous 2 3 4 5 6 Next Last
