Pallav Tamaskar is taking on the role, which oversees the company’s global marketing strategy, integrated marketing campaigns, media planning, brand-purpose programming, and innovative product launches.
Learn how Ball Corporation is driving meaningful change in the packaging world through targeted, action-driven commitments that balance innovation with sustainability.
The craft soda brand, known for its unique marketing and consumer engagement style, has named CPG industry veteran Jerry Goldner its latest chief growth officer. Learn more.
General Mills has acquired the pet supplement brand founded by veterinarians. Fera will be the first supplement product in General Mills' pet portfolio.
In early 2024, Nissin Foods will be introducing new paper packaging for its Cup Noodles, replacing the current polystyrene cup – a design that has been in place since the product launched in 1973.
Coca-Cola is accelerating its digital B2B platforms for better tailoring of product, price, and packaging architecture, which are expected to reduce out of stocks and optimize physical inventory placement.
The Hershey Company, a longtime user of consumer insights within its retail strategies, is leveraging them within this year’s Halloween assortment strategy.
