Packaging

Coca-Cola is accelerating its digital B2B platforms for better tailoring of product, price, and packaging architecture, which are expected to reduce out of stocks and optimize physical inventory placement.

The Hershey Company, a longtime user of consumer insights within its retail strategies, is leveraging them within this year’s Halloween assortment strategy. 

Bacardi has announced its purchase of Ilegal Mezcal, enhancing its brand presence within the rapidly growing super-premium Mezcal category.

Coca-Cola’s latest immersive experience is leveraging the power of artificial intelligence and QR codes.

Learn how Kimberly-Clark is using their vast reach to understand consumers at very local levels — and then marrying it with technology to meet consumer needs in new and more sustainable ways. 

Spirits company Pernod Ricard named Colin Kavanagh to the role, which focuses on consumer-centric and digital transformation.

Organic Valley is going direct-to-consumer in a new way through the launch of a branded merchandise store intended to support small family farms.

The Coca-Cola Company expanded its generative AI ambitions via an event at its headquarters in Atlanta last week.