Nissin Updating Iconic Cup Noodles Packaging
Nissin Foods will introduce a new paper design for its Cup Noodles early next year, replacing the current polystyrene cup – a feature that has been in place since the product launched in 1973.
The packaging innovation is driven, in part, by the company’s broader sustainability goals.
The new packaging will be used on all Cup Noodles flavors, featuring a cup made of 40% recycled fiber, no plastic wrap, no polystyrene, and a sleeve made of 100% recycled paper. With this new solution, the company says it has removed the use of this plastic from its entire portfolio.
- See Also: General Mills Piloting Dynamic Packaging
This rollout aligns with Nissin’s broader mission – named Earth Food Challenge 2030 – that aims to minimize CO2 emissions by 30% by 2030 and reach carbon neutrality by 2050.
“We continue to find ways to evolve the brand to support the current needs of our consumers, the environment, and the world. This updated packaging and the new paper cup marks an important milestone for Cup Noodles and a key step in our environmental commitment,” said Michael Price, president and CEO of Nissin Foods USA
CG Packing Goes Green(er)
Many consumer goods companies are taking sweeping action on their sustainability goals, and packaging is a key part of these initiatives, not only in using less material, but greener materials.
Twenty percent of organizations will focus on reducing their packaging’s carbon footprint in the next three years, according to recent Gartner research, and there are plenty of examples of these projects already taking shape. In June, Pernod Ricard’s Absolut Vodka rolled out a three-month test period offering single-mold paper-based bottles made of 57% paper with an integrated barrier of recyclable plastic.
Earlier this year, consumer goods giant Nestle piloted paper-wrapped versions of their KitKat chocolate bars in select stores across Australia, making more than a quarter of a million paper-wrapped bars available to consumers. In a similar vein, last year, Kraft Heinz tested a paper-based bottle made from sustainably sourced wood pulp.
