Nestlé Trials Recyclable Packaging With Paper-wrapped KitKat Bars
Pursuing Net Zero From Multiples Angles
Early last year, Nestlé took broader steps to enhance their sustainability and traceability efforts in cocoa production in the Côte D'Ivoire. This included offering cash incentives to farmers who enroll their children in school, diversify their income streams, or raise livestock.
The company worked with the International Cocoa Initiative and Rainforest Alliance to monitor participation and spearhead the project, along with a strategic advisory committee managed by IDH-The Sustainable Trade Initiative. Overall, Nestlé committed to investing nearly $1.4 billion in the initiative by 2030.
KitKat and Nestlé are not the only CGs rethinking packaging as a way to meet sustainability goals. In December 2022, PepsiCo announced they would be doubling the percentage of beverage services sold and delivered through reusable models from 10% to 20% by 2030. To achieve this new goal, the company said they would be expanding its SodaStream Professional business, working alongside PepsiCo bottlers to scale their refillable plastic and glass bottle offerings, and increase production of powders and concentrates across PepsiCo brands such as Gatorade, Propel, Muscle Milk, and Evolve brands.
Similarly, L’Oreal USA introduced its Product Impact Labeling system last year, allowing online shoppers an insight into the environmental impact of particular products compared to other L’Oreal products in that same category. The new system ranks products on a scale of A-E based on planetary impact factors such as greenhouse gases, water scarcity, ocean acidification, and impact on biodiversity.