Package Design & Production

Henkel’s All Free Clear is incorporating NaviLens smart codes on its packages to help customers with low vision or blindness.

Lori Herman, consumer insights lead at Mondelez, shared details about the company’s product development approach, which includes maintaining a pulse on ongoing and emerging shopper trends.

Two Diageo brands are rethinking their packaging to be more inclusive and environmentally friendly.

Innovations at Mars have stemmed from the company’s centers of excellence, which have grown with the company throughout the years. Traditionally, they were focused on core product formats and brands, Matt Kradenpoth, senior principal scientist, tells CGT. That's since changed.

Diageo's scotch brand Johnnie Walker is running a generative-AI powered consumer experience to create personalized packaging.

Mars is building consumer cues into its marketing and advertising as part of efforts to advance its sustainability goals.

Diageo shared consumer sentiment toward its new Baileys Mini paper-based bottles, and the early findings were promising.

Procter & Gamble and Kenvue are among the 20 companies that have signed on to support GS1 US’ Sunrise 2027 initiative by placing QR codes on their packages or ensuring that their POS systems are equipped to scan them.