Package Design & Production

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Package Design & Production

Best practices around the design and development of consumer product packaging. 

AR-Infused Francesco Rinaldi Jars Have Something to Say 

The pasta sauce brand's Mrs. Rinaldi icon will speak to shoppers right from packaging through an augmented reality app.

Technology from 3D printing giant Formlabs will let shoppers choose from 48 designs and six colors.

Procter & Gamble's hair care brand has introduced the first mass-produced bottles designed to help blind and visually impaired individuals distinguish between shampoos and conditioners.

The ultimate goal is a “circular packaging economy” that generates zero net waste, the company said.

The seasonal campaign also features snack packaging with talk bubbles that let parents write notes of love and encouragement to the kids.

CGT presents a roundup of cutting-edge digital tools first showcased in June at the Consumer Goods Sales & Marketing Summit.

Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these point-of-sale activation solutions from DiSa.

The acquisition will create an extended offering of product packaging development, management and execution efficiencies.

Virtual store testing

Virtual reality technology can help consumer goods companies improve the packaging value chain in multiple ways. Here's are five.