Package Design & Production

Diageo Adds Enhanced QR Codes to Ketel One, Pilots Johnnie Walker Lightweighting
Two Diageo brands are rethinking their packaging to be more inclusive and environmentally friendly.
How Mars Is Evolving Its Centers of Excellence to Meet Modern Consumer Needs
Innovations at Mars have stemmed from the company’s centers of excellence, which have grown with the company throughout the years. Traditionally, they were focused on core product formats and brands, Matt Kradenpoth, senior principal scientist, tells CGT. That's since changed.

Diageo's Johnnie Walker Experiments With Personalized Packaging With Generative AI

Diageo's scotch brand Johnnie Walker is running a generative-AI powered consumer experience to create personalized packaging.
Mars Unwraps Eco-Innovation With Seaweed, Digital Twins & Consumer Nudging

Mars is building consumer cues into its marketing and advertising as part of efforts to advance its sustainability goals.
What Consumers Like (and Don’t) About Diageo’s Paper-Based Bottles

Diageo shared consumer sentiment toward its new Baileys Mini paper-based bottles, and the early findings were promising.
Companies Like P&G and Kenvue Prepare for 2D Barcode Overhaul

Procter & Gamble and Kenvue are among the 20 companies that have signed on to support GS1 US’ Sunrise 2027 initiative by placing QR codes on their packages or ensuring that their POS systems are equipped to scan them.
Conagra Is Elevating Its Operations With AI and Intelligent Automation

Conagra is tacking on more AI-powered capabilities across its business to enhance its IT, supply chain, research and development, demand science, brand, and design operations.
Consumer Goods Forum Global Summit 2024: Takeaways & Action Items

Over a thousand members of the CPG industry convened in Chicago — not to commiserate but rather collaborate, as execs challenged one another to be better stewards of the planet and their consumers.
Ben & Jerry’s Packaging Rebrand Prompts Digital Asset Management Overhaul

Ben & Jerry’s investments in digital asset management are paying off after a recent packaging rebrand.
Diageo Piloting Paper Packaging for Baileys

The trial run will allow the company to gain insights about how consumers understand the sustainability strategy and interact with the new material. Learn more.

Diageo Adds Enhanced QR Codes to Ketel One, Pilots Johnnie Walker Lightweighting

How Mars Is Evolving Its Centers of Excellence to Meet Modern Consumer Needs

Diageo's Johnnie Walker Experiments With Personalized Packaging With Generative AI

Mars Unwraps Eco-Innovation With Seaweed, Digital Twins & Consumer Nudging

What Consumers Like (and Don’t) About Diageo’s Paper-Based Bottles

Companies Like P&G and Kenvue Prepare for 2D Barcode Overhaul

Conagra Is Elevating Its Operations With AI and Intelligent Automation

Consumer Goods Forum Global Summit 2024: Takeaways & Action Items

Ben & Jerry’s Packaging Rebrand Prompts Digital Asset Management Overhaul

Diageo Piloting Paper Packaging for Baileys