Package Design & Production

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Package Design & Production

Best practices around the design and development of consumer product packaging. 

Jack Daniel’s Tells AR-Flavored Stories

Through a partnership with San Francisco-based Tactic, the whiskey brand's app takes consumers on an AR-enabled journey of the Jack Daniel distillery.

Balancing Pack Size for the Digital Shelf

On the digital shelf, pack size can be used to improve brand perception, engagement and profit margins in more ways than are immediately obvious.

The packaged food manufacturer is using SAP's cloud platform blockchain service to track the journey of the yellowfin tuna it uses in products from the Indonesian ocean to dinner tables around the world.

Consumer goods manufacturers shouldn't wait for Amazon to force them into implementing strategies for e-commerce-optimized packaging — because there are many benefits to the practice.

John Kellogg

OSI Creative’s chief operating officer will succeed its president and chief executive officer after the latter retires on March 31.

OSI Creative

OSI Creative has completed its previously announced purchase of the assets of New Dimensions Research Corp.

The pasta sauce brand's Mrs. Rinaldi icon will speak to shoppers right from packaging through an augmented reality app.

Technology from 3D printing giant Formlabs will let shoppers choose from 48 designs and six colors.

Procter & Gamble's hair care brand has introduced the first mass-produced bottles designed to help blind and visually impaired individuals distinguish between shampoos and conditioners.

The ultimate goal is a “circular packaging economy” that generates zero net waste, the company said.

CGT presents a roundup of cutting-edge digital tools first showcased in June at the Consumer Goods Sales & Marketing Summit.

The seasonal campaign also features snack packaging with talk bubbles that let parents write notes of love and encouragement to the kids.

Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these point-of-sale activation solutions from DiSa.

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