Package Design & Production

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Package Design & Production

Best practices around the design and development of consumer product packaging. 

A tectonic shift in consumer attitudes toward plastic waste have brands harking back to bygone days when environmental sustainability — like the neighborhood milk man — was standard business practice.

The beverage manufacturer unveiled the various steps its water brands will take to remove plastic from their packaging processes.

Walgreens is stocking an exclusive “Mystery Flavor” of Pringles and hosting a related sweepstakes that awards $10,000 to one consumer who submits a receipt for the purchase of the 5.5-ounce SKU and also correctly identifies the flavor of chips inside.

Great Northern Corp.

Great Northern Corp. promoted Jeff Michels, packaging business unit manager, to president of packaging and in-store.

Through a partnership with San Francisco-based Tactic, the whiskey brand's app takes consumers on an AR-enabled journey of the Jack Daniel distillery.

On the digital shelf, pack size can be used to improve brand perception, engagement and profit margins in more ways than are immediately obvious.

The packaged food manufacturer is using SAP's cloud platform blockchain service to track the journey of the yellowfin tuna it uses in products from the Indonesian ocean to dinner tables around the world.

Consumer goods manufacturers shouldn't wait for Amazon to force them into implementing strategies for e-commerce-optimized packaging — because there are many benefits to the practice.

John Kellogg

OSI Creative’s chief operating officer will succeed its president and chief executive officer after the latter retires on March 31.

OSI Creative

OSI Creative has completed its previously announced purchase of the assets of New Dimensions Research Corp.

The pasta sauce brand's Mrs. Rinaldi icon will speak to shoppers right from packaging through an augmented reality app.

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