Package Design & Production

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Package Design & Production

Best practices around the design and development of consumer product packaging. 

The hair care brand is expanding its use of tactile markings on its shampoo and conditioner bottles, and launched a new Alexa skill to further its efforts of making hair care easier for consumers with low to no vision.

Coca-Cola Co. will sell its water brand in aluminum cans and bottles as part of sustainable packaging initiatives the manufacturer is planning over the next year aimed at reducing plastic waste.

A tectonic shift in consumer attitudes toward plastic waste have brands harking back to bygone days when environmental sustainability — like the neighborhood milk man — was standard business practice.

The beverage manufacturer unveiled the various steps its water brands will take to remove plastic from their packaging processes.

Walgreens is stocking an exclusive “Mystery Flavor” of Pringles and hosting a related sweepstakes that awards $10,000 to one consumer who submits a receipt for the purchase of the 5.5-ounce SKU and also correctly identifies the flavor of chips inside.

Great Northern Corp.

Great Northern Corp. promoted Jeff Michels, packaging business unit manager, to president of packaging and in-store.

Through a partnership with San Francisco-based Tactic, the whiskey brand's app takes consumers on an AR-enabled journey of the Jack Daniel distillery.

On the digital shelf, pack size can be used to improve brand perception, engagement and profit margins in more ways than are immediately obvious.

The packaged food manufacturer is using SAP's cloud platform blockchain service to track the journey of the yellowfin tuna it uses in products from the Indonesian ocean to dinner tables around the world.

Consumer goods manufacturers shouldn't wait for Amazon to force them into implementing strategies for e-commerce-optimized packaging — because there are many benefits to the practice.

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