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Hershey Automating Consumer Insights to Slash Churn and Grow Retail Indispensability
The Hershey Company has been experimenting in leveraging consumer insights for its price pack architecture — a key strategy in today’s CPG playbook to appeal to price-sensitive consumers. -
Doritos and Cheez-It Hype Up Product Launches With Digital Experiences
Brands are increasingly trending toward collaborations and techy experiences in order to elevate new product launches. The latest to do so? Doritos and Cheez-It.