General Mills Piloting Dynamic Packaging
General Mills’ sustainability goals include having 100% of its packaging be recyclable or reusable by 2030, and the company expects the initiative to help drive industrywide advancements in packaging and further collaboration across the value chain. As of May 2022, 92% of General Mills’ packaging for its North America retail and North America foodservice operating segments was recyclable or reusable, by weight, according to Keenan.
“The clearer we can be with on-pack labeling for recyclability, the more efficient the whole system can be,” he notes. “We think labeling helps support circularity for packaging.”
Working with third parties like How2Recycle and RecycleCheck also helps the company verify that they’re providing the right data to consumers while simultaneously localizing the recycling experience.
In addition to General Mills, Horizon Organic is also piloting the Recycle Check platform, and the Recycling Partnership said it’s working with the Consumer Brands Association to offer it through the association’s longtime SmartLabel program.
This fall, CGT sister brands RIS News and Retail Leader are joining forces to debut Value Chain Tech, a unique new annual event focused on the technologies that power the key pillars of value chain success: Agility. Resiliency. Collaboration. Sustainability.