Scroll down to the bottom of the page for the table with Top 100 consumer goods data.
Growing Strong, But Growing Wariness Within the Consumer Goods Industry
It was (yet again) a year of common, often unifying themes for the 2022 Top 100 Consumer Goods Companies. Incorporating information from the financial results of publicly owned consumer goods companies, CGT’s annual feature ranks the firms based on their 2021 fiscal year revenue. In reading through many of the companies’ annual reports, the same priorities and obstacles are referenced again and again by leaders: pride for serving their retail customers and consumers, determination to continue growing, dedication to their employees — and wariness about the myriad disruptions on the horizon.
While the top companies had a year of pandemic navigation under their belts, it nonetheless proved to be a tricky dance as they managed increased consumer demand, labor shortages, input inflation, and supply chain woes. Even as they adjusted and learned through their experiences, the sense that there were more challenging roads ahead of them was evident for many top CPGs.
It was, to be sure, a year of great growth for most fast-moving consumer goods (FMCG) companies. After dealing with massive sales declines in 2020 as a result of the pandemic-related retail closures, this year’s list of companies had just eight companies reporting a decrease in sales, none of which concentrated within a specific category. A number of categories, including Health & Beauty Aids, Housewares & Appliances, and Toys & Games, didn't have a single company reporting a decrease in sales.
For the purposes of classification for the above visualization, consumer goods companies were slotted into the category in which they sell the majority of their goods, aligning with how CGT has historically classified the list. When it wasn’t readily apparent which single category the company should ideally be placed in, editorial judgment was used. More on the methodology can be found below, at the bottom of the page, and there is also the option to download a PDF of the ranking.
There was quite a bit of shuffling among the ranks for this year’s list. We break down the Top 10 companies below, and it’s worth noting that of the top 10 consumer goods companies, nine shifted positions vs. last year.