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06/14/2021

Unilever Picks Up Paula's Choice

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Unilever will acquire skincare brand Paula’s Choice from TA Associates.

Terms of the deal, which is expected to close in the third quarter, weren’t disclosed.

Founded by Paula Begoun in 1995, Paula’s Choice aims to demystify the science behind skincare to make it more accessible by consumers, and has developed an “Ingredient Dictionary” that explains the research behind nearly 4,000 ingredients. It also operates a curated online hub of skin care and ingredient content known as “Expert Advice.”

The brand is distributed through global DTC and select prestige retailers in North America, Europe and Asia.

Sunny Jain, Unilever beauty and personal care president, said developing Unilever’s portfolio in the high-growth premium skin care segment is one of the company’s strategic priorities.

“Paula’s Choice is a true pioneer in the digital space for beauty and has created a mission-based brand rooted in truth and transparency,” noted Vasiliki Petrou, Unilever executive VP and CEO, prestige. “We can’t wait to introduce the brand and its iconic products to an even bigger audience.”

Unilever is the No. 6 publicly owned consumer goods company.

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