“That's a positive choice. That's the best tasting, No. potato chip of the future,” he said. “That's how pep+ will be better for people, for the planet, and for our business. Now, imagine the scale and impact when applied to all 23 of our billion-dollar brands."
The program centers around three pillars:
- Positive Agriculture to increase regenerative agricultural practices and improve the livelihoods of those in the supply chain.
- Positive Value Chain to build a circular and inclusive value chain through actions to achieve net-zero emissions by 2040 and become net water positive by 2030. It will also accelerate its DEI efforts and launch a new global workforce volunteering program as part of this.
- Positive Choices to evolve its food and beverage portfolio so they’re better for the planet and people. This includes using more diverse ingredients, expanding its position in the nuts and seeds category, and hastening its reduction of added sugars and sodium.
Also as part of these efforts, all Pepsi-branded products in the United States will also be converted to 100% rPET bottles by 2030, and Pepsi Zero Sugar will be sold in 100% rPET bottles by 2022. The brand is marking the shift through a new consumer-centric platform tapping into fall football and recycling awareness themes.
[See also: Mars Forms Climate Coalition with PepsiCo & McCormick]
PepsiCo is also extending its SodaStream Professional platform into functional beverages, expected to reach over 10 new markets by the end of 2022. SodaStream is currently sold in more than 40 countries.
Jim Andrew, who was named chief sustainability officer at PepsiCo last year, has been tasked with accelerating the company’s global sustainability agenda and integrating it into its business strategy and brands. As part of this, exploring how to deliver beverages beyond single-use plastic is a key priority.
Andrew said in a statement that rapidly scaling the SodaStream ecosystem will enable the company to meet consumer needs at home, away from home and on the go while providing them with choices to use less plastic and create fewer emissions.