PepsiCo Unveils Revamped Corporate Brand Identity
PepsiCo CEO Ramon Laguarta recently shared a shift in branding within the company's corporate identity, which includes a new logo — its first visual transformation in the last 25 years.
In a LinkedIn blog post announcing the change, CEO Ramon Laguarta said the transformation builds on the company’s ongoing pep+ (PepsiCo Positive) strategy to operate "faster, stronger and better" across its global business.
"Now we’re taking those efforts to the next level, working to accelerate our performance with a sharper focus on the things that matter most to us," Laguarta said in the blog post.
PepsiCo's goal is to increase awareness for its broad array of products, rather than just its namesake brand. According to the company, only 21% of consumers are able to name a PepsiCo brand beyond Pepsi, providing "a significant opportunity to highlight the depth and diversity of our portfolio."
The refreshed identity supports a corporate strategy focused on consumer-centricity, innovation, and business and portfolio optimizations, including:
- Elevating farm-grown ingredients in brands such as Lay’s and Tostitos.
- Offering its largest brands, such as Doritos and Gatorade, without artificial colors or flavors.
- Adding functionality through brands such as Quaker and Propel.
- Scaling digital capabilities and using AI to move with greater precision and impact.
- Progressing on sustainability efforts, from regenerative agriculture to reducing emissions and virgin plastic use.
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"This new identity boldly reflects who we are in 2025: A company with expansive reach, aiming for positive impact across the globe, and an unmatched family of beloved food and drink brands, made with high-quality ingredients and including functional benefits like protein and superior hydration," said Laguarta.
The new look will make its way to product packaging as early as January 2026.
