In an effort to reduce waste, Unilever brand Hellmann’s is trialing smart mayonnaise jars that indicate when fridge temperatures are at the optimum levels for food freshness.
Unilever recently commissioned its own study on the topic of sustainability. The primary question at hand: What drives consumers to actually act on sustainability initiatives? Find out here.
Get a look at top emerging brands being innovative through technology, whether that's via consumer engagement, product innovation, operations, and more.
The Coca-Cola Company will leverage OpenAI’s generative AI technology for marketing and consumer experiences — and potentially other ways — marking it as one of the first major consumer goods companies to publicly announce use for the much-buzzed-about technology.
Welcome to the Watch List, where we highlight new, emerging, and creative consumer goods manufacturers and retailers that are leveraging technology for innovative purposes and results.
Coca-Cola’s new marketing model is bearing fruit thanks to localized efforts, according to CEO James Quincey, who provided a lineup of examples in which the company’s tech-infused pilots and experiments had resulted in increased retail sales and consumer engagement.
Unless you’ve been living under a rock, you’ve probably been inundated with news and hot takes on generative AI, including ChatGPT. But what does it mean for retail and consumer goods? There’s a massive amount of potential, and it’s moving really quickly.
